What's wrong with online banks
- Too many clicks: bill paying, transactions, account information, and other frequently used content buried deep within the site
- Confusing navigation: Poorly labelled links and non-intuitive architecture create frustrating experiences
- Limited ability to customize display of information
- Non-essential elements (e.g. ads, special promotions, unrelated information, etc.) clog up the interface
- Common task shortcuts not offered
"Financial institutions have miles to go when it comes to understanding what a good
Internet finance site really is...Bank sites barely meet consumers' expectations."
-"Taking Financial Web Sites to the Next Level" (Bank Technology News)
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Why 37Betterbank is better
- Quick Tools sidebar: Pay a bill, transfer funds, or get the status of a check right from the main account page instead of having to drill down to deeper levels
- Most recent transactions clearly listed at the top of the page (visitors can choose how many recent transactions they want to view)
- One page summary view of most recent deposits, withdrawals, ATM transactions, and e-bill payments
- Visitors can easily switch accounts as well as see the number, type, and interest information for each account
- Minimal graphics, text, and ads so only essential information is displayed
- Expand or collapse tables of information to customize page to viewer preferences
View 37Betterbank...
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