"'This is huge!', exclaimed one usability tester... 'When can I use it?' was the reaction of another."
Interface Details
Detailed shots of various text and interface widgets in Performics ConnectCommerce.
Flow Diagram
Prior to building our HTML prototypes, we worked with Performics to understand and refine their customers' usage patterns.
Client List
To help ConnectCommerce customers manage the vast stores of data gathered by the software, we dramatically simplified the layout and color scheme.
About Performics
After working with us to develop their corporate site, Performics contracted 37signals to refine and simplify the user experience of ConnectCommerce. As Performics' premier online advertising analysis tool, ConnectCommerce gathers a tremendous number of metrics for both internal and external customers. Our challenge was to make this data more accessible to everyone who uses the site.
With recommendations ranging from providing better indicators of the customer's location in the site to dramatically reducing the number of steps to perform common tasks, we helped Performics improve the customer experience without robbing longtime customers of the power on which they've come to depend.
Read more about how you can increase productivity and decrease costs through better usability in this PDF case study.
Services Rendered
- Concept development
- Information architecture
- Interface design
- Strategic planning
- Style guide development
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