"You guys did an amazing job and the praise from co-workers and customers has been non-stop."
— Andrew Ruggeri, VP User Experience
Interface Details
Detailed shots of various text and interface widgets on Performance Bikes.
Custom Stores
Performance also breaks its product offerings into smaller, more targeted boutiques.
Homepage
Performance Bikes' homepage brings together the best features of their industry-leading print catalog.
About Performance Bikes (http://www.performancebike.com)
Based in Chapel Hill, NC, Performance Bikes is the #1 bike catalog retailer in the U.S., bringing leading-edge cycling products to enthusiasts everywhere.
How do you make the nation's #1 bike catalog even better? We streamlined the interface and reorganized the architecture to better reflect the way customers used the site. The result was a major reduction in the number of clicks required to find products and a simplified checkout process that was half the size of the previous version.
Services Rendered
- Concept development
- Information architecture
- Ongoing changes
- Strategic planning
- Web interface design
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