'Tis The Season: Holiday E-Commerce Ideas

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What Does She Like To Do?

Offer a "Shop By Interest" option.

iQVC.com [2003] - View Full Screen
iQVC

iQVC.com offers a "Shop By Lifestyle" feature.

Walmart.com [2003] - View Full Screen
Walmart

Walmart.com offers gifts for outdoor adventurers, gadget gurus, and more.

WilliamsSonoma.com [2002] - View Full Screen
Williams Sonoma

RadioShack.com [2003] - View Full Screen
Radio Shack

EMS.com [2002] - View Full Screen
EMS

WilliamsSonoma.com, RadioShack.com, and EMS.com all offer a variety of text links oriented around a gift recipient's lifestyle.

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Posted September 1, 2004

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