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Emphasize The Affordable

Lure value-conscious customers in by emphasizing low cost items on the home page.

Nordstrom.com [2002] - View Full Screen

Nordstrom

Gifts under $50 dominate the home page at Nordstrom.com.

FogDog.com [2003] - View Full Screen
Fog Dog

Fog Dog

FogDog.com offers a prominent link to gifts under $50 on its home page.

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Posted September 1, 2004

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