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Go Big
Use one large image on your home page.
One bold visual image can carry a lot of weight. Instead of throwing up a dozen different product shots, consider simplifying your home page by offering just one large photograph or image with a holiday theme.
Godiva.com [2002] - View Full Screen
WilliamsSonoma.com [2002] - View Full Screen
Godiva.com and WilliamsSonoma.com both use one large, holiday themed image on their home pages. This adds a less-is-more cleanliness to the respective sites.
NeimanMarcus.com [2002] - View Full Screen
NeimanMarcus.com incorporates navigation links into this tasty image of holiday ornaments.
Gap.com [2002] - View Full Screen
NeimanMarcus.com [2003] - View Full Screen
Gap.com and NeimanMarcus.com both take a similar approach here: one photo of a group of items accompanied by holiday themed text.
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Posted September 1, 2004