Gift finders let shoppers drill down to gifts that match up with a certain kind of recipient.
Choosing A Price Range
Offer a "Shop By Price Range" option.
What Does She Like To Do?
Offer a "Shop By Interest" option.
Men's and Women's
Offer links to gifts specifically for men or women.
Offer links to gifts specifically for certain age groups.
Narrower and Narrower
Let customers use multiple criteria to reduce the number of gift items displayed.