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Narrower and Narrower
Let customers use multiple criteria to reduce the number of gift items displayed.
It's not always about showing the most gift ideas possible. Sometimes it's about showing the right gift idea. Gift finders that combine a few options (like price, gender, interests, etc.) save shoppers time and improve the odds that they will find the item they want.
REI.com features a gift finder that involves three steps: 1) Choose a main gift category, 2) Narrow the search to a more specific category, and 3) Select a price range (and further narrow the search). The result is a highly targeted gift finder.
Nordstrom.com lets you narrow down items by selecting the recipient's gender, lifestyle, and the price range desired.
Yahoo.com's shopping area lets you filter by occasion, recipient's gender, type of recipient, and price.
MusiciansFriend.com lets you select a category, minimum, and maximum price.
Amazon.com lets shoppers drill down to a precise category. Here they present a variety of possible categories of interest for kids aged 8-11.
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Posted September 1, 2004