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You've Got The Look
Give customers visual options by offering gift cards and certificates with different looks.
Options are always nice. Check out how these sites let customers choose what style of gift card/certificate they want to receive.
JCPenney.com offers both a standard gift card and a holiday gift card.
LandsEnd.com lets people choose a certificate for the appropriate occasion, holidays like Christmas, Hanukkah, and Kwanzaa as well as non-holiday events like a birthday, graduation, or anniversary.
Nordstrom.com offers a variety of seasonal themes, from bow ties to reindeers, for their cards.