'Tis The Season: Holiday E-Commerce Ideas

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You've Got The Look

Give customers visual options by offering gift cards and certificates with different looks.

Options are always nice. Check out how these sites let customers choose what style of gift card/certificate they want to receive.

JCPenney.com [2003] - View Full Screen
JCPenney

JCPenney.com offers both a standard gift card and a holiday gift card.

LandsEnd.com [2003] - View Full Screen
Lands' End

LandsEnd.com lets people choose a certificate for the appropriate occasion, holidays like Christmas, Hanukkah, and Kwanzaa as well as non-holiday events like a birthday, graduation, or anniversary.

Nordstrom.com [2002] - View Full Screen
Nordstrom

Nordstrom.com [2003] - View Full Screen
Nordstrom

Nordstrom.com offers a variety of seasonal themes, from bow ties to reindeers, for their cards.

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Posted September 1, 2004