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How Now?
Provide detailed return instructions with dates and costs.
How clear is your site's holiday return policy? Customers want to know the answers to return questions like these: How long will it take to process my refund? Will I get a credit or cash back? How much time do I have to return my purchase? What if I need a new return address label?
Nordstrom.com [2003] - View Full Screen
Nordstrom.com clearly explains its return process and offers a link to download and print return labels.
Overstock.com [2003] - View Full Text
Overstock.com clearly explains its holiday return policy and date parameters.
RadioShack.com [2003] - View Full Text
RadioShack.com gives a detailed explanation of how to return an item.
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Posted September 1, 2004