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Upfront Shipping Info
Prominently display holiday shipping information on your home page.
For most of the year, shipping information is an afterthought for customers. But during the holiday season, it becomes a top priority. Reflect this shift by emphasizing crucial shipping details on your home page instead of forcing customers to dig for them.
KBToys.com [2003] - View Full Screen
Doing some last minute shopping at KBToys.com? The site greets you with shipping information and a calendar so you know the time frame you're facing.
EddieBauer.com [2003] - View Full Screen
Target.com [2003] - View Full Screen
EddieBauer.com and Target.com emphasize their free shipping offerings on their home pages.
BN.com [2003] - View Full Screen
BN.com uses a sidebar to dole out some relevant shipping info and encourage clickthroughs to its "Shipping Details" page.
REI.com [2003] - View Full Screen
REI.com tells you how many days left to shop and links to a shipping timeline.
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Posted September 1, 2004