'Tis The Season: Holiday E-Commerce Ideas

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Last Minute Pickup

On the days before Christmas, push in-store pickup of items as a last minute alternative.

REI.com [2003] - View Full Screen
REI

REI.com places a pulldown menu of its store locations inside its shipping calendar. This sort of gentle reminder helps customers keep instore pickup in mind as an option.

Sears.com [2002] - View Full Screen
Sears

Sears.com tells shoppers: "Still time to buy online and pick-up in store."

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Posted September 1, 2004