37signals

 
37signals, LLC.
400 North May Street #301
Chicago, IL 60622
(map)

(312) 505-0405 (voice)
(413) 431-4113 (fax)

email@37signals.com
www.37signals.com

37SIGNALS ANNOUNCES PLANS TO MAKE ITS WEB SITE DESIGN AVAILABLE FREE ON THE NET

BOLD MOVE TO HARNESS CREATIVE POWER OF THOUSANDS OF WEB DESIGNERS; COMPANY MAKES SITE IMMEDIATELY FREE FOR ALL USERS, SEEDING MARKET FOR SIMPLE, USABLE DESIGNS.


CHICAGO, Ill. (Friday 21, 2002) -- 37signals, LLC today announced bold plans to make the design of its highly popular web site freely viewable on the internet. The company plans to post the source code using the open View Source (VS) standard beginning today. This aggressive move will enable 37signals to harness the creative power of thousands of designers on the internet by incorporating their best enhancements into future versions of 37signals.com. This strategy is designed to accelerate development and free distribution by 37signals of future high-quality versions of 37signals.com to design clients and individuals, further seeding the market for simple, customer-centric designs.

"The time is right for us to take the bold action of making our site design freely viewable to all designers - and we are going even further by committing to post the source code under our View Source licensing terms," said Jason Fried, 37signals' co-founder. "By making the source code of our site visible, we can ignite the creative energies of the entire Net community and fuel unprecedented levels of innovation in the design marketplace. Our clients can benefit from world-class design and usability advancements; the design community gains access to a whole new market opportunity; and 37signals' core businesses benefit from the proliferation of our market-leading design."

37signals plans to make the 37signals.com design available for modification and redistribution beginning later this quarter with the first View Source release of the site. The company will handle free source distribution with a license which allows source code modification and redistribution and provides for free availability of source code versions, building on the heritage of the GNU Public License (GPL), familiar to developers on the Net. 37signals will also continue to develop new design concepts and offer periodic certified, high-quality releases of its 37signals.com web site, incorporating some of the best features created by this dynamic community.

Today's announcements will help to further proliferate 37signals' widely-lauded site design which today has an annual viewership of more than 1 million, providing a ready market for businesses searching for industry-leading usability design. Making its site design freely viewable will also enable 37signals to continue to drive customer experience standards, maximize the number of satisfied users on the internet, and expand the third-party community of companies and designers that take advantage of the 37signals design platform. Designers should note, however, that the text and ideas expressed on 37signals.com will remain copyright 37signals, LLC.

"The View Source movement is revolutionizing the way site designs evolve and 37signals is leading the industry by becoming the first major design provider to make it's web site available to View Source designers," said Ernest Kim, co-founder of 37signals. "We look forward to working with the View Source community to enhance the feature set, usability, and quality of our site."

ABOUT 37SIGNALS
Chicago-based 37signals (http://www.37signals.com) designs web sites, conducts usability reviews, and educates people about the real-world advantages of simplicity and clarity online. Clients include Qwest, Tenzing, Performance Bike, and Transportation.com. Work has been featured in the New York Times, Sports Illustrated, Chicago Tribune, and numerous other publications. Team members have appeared as featured speakers at AIGA Risk/Reward, Activ8, South By Southwest, and other conferences. Additional information can be found at http://www.37signals.com.

MEDIA CONTACT:
Jason Fried (37signals) 312-505-0405, jfried@37signals.com

 
top of page  
  Content copyright ©1999-2002 37signals, LLC.
FYI, this Press Release is not real. It's a joke. A funny little joke. Ha!
Contact