Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
Available Now ($16.99)
Subscribe to our free newsletter and receive updates on 37signals' latest projects, research, announcements, and more (about one email per month).
The first moving pictures on Edison’s Kinetoscope. The first zipper. A pancake-in-a-box kit under the brand name Aunt Jemima. The first automatic dishwasher. A new gum called Juicy Fruit. A curious new snack called Cracker Jacks. A new cereal named Shredded Wheat. The first Ferris Wheel (built to out-do the Eiffel Tower). The most important organizational invention of the century: the vertical file (yes, even that didn’t exist at one point). The Pledge of Allegiance. Pabst Blue Ribbon (named “Blue Ribbon” cause it won first place).