Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
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Some people are getting really creative in order to stand out in Google search results. Check out these results from Google. Look at the second or third result set down. See the big honking arrow bullet thing in front of the “NETFLIX Free Trial - Coupon - Netflicks Offer Code” result? Really stands out, doesn’t it? It’s simply a “►” in their TITLE tag. Smart, isn’t it? I don’t know which browsers will be able to display this (maybe all?), but here’s a screen shot in case it doesn’t work for you: