Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
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Only 5,000,000 songs out of a possible 100,000,000 songs have been claimed so far in the iTunes/Pepsi free song giveaway. I’d be interested to see if Pepsi’s sales were up over the same period. I know I bought a few Pepsis instead of Cokes because of this promo.
Seems like this could be a good case study for the effectiveness (and higher profitability) of offering coupons and rebates instead of instant discounts. Offering them gives the perception of a great deal, but the low level redemption makes good economic sense for the manufacturer. It’s like having a sale without actually having one.
How often do you buy something with a rebate but forget to redeem it?