Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
Available Now ($16.99)
Subscribe to our free newsletter and receive updates on 37signals' latest projects, research, announcements, and more (about one email per month).
Retail sites often leave you in the dark about the cutoff time for next day shipping. Not CD Baby which comes right out and tells you, “You have 5 hours, 18 minutes until our next FedEx shipment.”
There’s a can-do attitude and lots of friendly copywriting at the site too. The human, conversational tone of these excerpts will give you an idea of what I mean…
If you have any suggestions on how to make CD Baby a better experience, please Email us now, and we will not only listen to your advice, but often send a free CD along with your order!
Any special instructions, comments, or questions? Gift-wrapping or a personal card? Tell us now! (There’s almost no request we can’t handle, so feel free to ask, OK?)
We have already sent you an automatic Email repeating your order. Please check your Email and let us know if anything looks wrong or if you’ve changed your mind…A real person will Email you again within 1-2 days to let you know when your package was mailed.
Password: Don’t worry, it can be low security. We never keep your credit card info on file.