Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
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So, last week we handed over the management and serving of our RSS feed to the folks at Feedburner. It’s not just that we like to keep it in the family (the Chicago family, that is), it’s that this is a damn fine service. And, the best news is that nothing on your side has to change — you don’t need to change the Signal vs. Noise RSS feed URL or anything. It’s all transparent to the people who subscribe to our feed.
So, what do they do? Well, for one, they host our feeds which reduces the strain of our server. Secondly, their “SmartFeed” service converts our single feed to all the popular formats (RSS 1, 2, Atom, etc) and serves the proper feed to the proper newsreaders. Third, they’ll automatically insert our Amazon ID into any link we send to Amazon. Fourth, they give us stats on how many people are subscribing to our feed (hovering around 2500), how many times the feed has been read, which SvN entries are the most popular, which newsreaders are being used to view our feeds and plenty more. It’s quite cool and there’s plenty more I haven’t even covered.
So, if your site has RSS feeds, get on over to Feedburner and let them handle the dirty work for you.