Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
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I dig what the Creative Commons is doing, but I still have a hard time explaining it to other people. I’ve tried the line from the top of their site — “Creative Commons is a nonprofit that offers a flexible copyright for creative work” — but I still get blank stares. I’ve also tried “We have built upon the ‘all rights reserved’ of traditional copyright to create a voluntary ‘some rights reserved’ copyright.” Same response.
I do think that the line “Our licenses help you keep your copyright while inviting certain uses of your work” on this page is the closest to an “ah ha” line, but people still keep saying “so what?”
So, I usually ask people to explain things in 10 words or less, but let’s try to explain the Creative Commons in 20 words or less. Extra points if you can do it in 10. Who’s the audience? Well, let’s say it’s the target they’re going after: authors and artists — especially ones who don’t know anything about Creative Commons, but have heard a thing or two about “how copyright is broken.” Make the sale.