Defensive Design for the Web: How To Improve Error Messages, Help, Forms, and Other Crisis Points
Available Now ($16.99)
Subscribe to our free newsletter and receive updates on 37signals' latest projects, research, announcements, and more (about one email per month).
Two customers of ours just asked us if we’re affliated with a company called “Agileco.” Why I said? Look they said… Check out the Basecamp home page. Then check out this screenshot of Agileco’s home page.
I contacted a fellow at Agile named Tony. Tony assured me that he would investigate. Then he came back with these changes which he felt were sufficient to make his site “original.” Look closely… The “Customer quotes” are now blue instead of green and are now below the headline instead of below the subhead. And the bullets in the right column aren’t our checkmarks anymore. And their “Try Free!” box is now below the first set of bulletpoints instead of above it. And they’re renamed the headings on those bulletpoints because the originals were the same as ours.
And now they think it’s clearly different, clearly theirs. That is clearly ridiculous. There’s a difference between influence and theft, and to me it’s clear which side they come down on. We’ve all learned from one another. We’ve all borrowed a thing or two. We’ve all been influenced, and actively influence. But there’s no excuse for a commercial enterprise copying another commercial enterprise’s home page concept/style/spirit like this. What do you think?
UPDATE: The folks at Agileco quickly modified their home page after this post went up. We appreciate their attention to this matter.