This is Signal vs. Noise, a weblog by 37signals about entrepreneurship, design, experience, simplicity, constraints, pop culture, our products, products we like, and more. Established 1999 in Chicago.

David Holtz 01 Apr 05

This seems awfully unsafe.

Chris S 01 Apr 05

Well, they’re all wearing specially designed tennis parachutes under their branded tennis shirts, designed for maximum drag at low-level openings. They’re saying it’s the next big thing in tennis.

Steve, via Den, Fla and now RDU 01 Apr 05

Is it me or has this April 1st been a busy one?

Bryan 01 Apr 05

Thanks, but I think I’ll pass.

Mark 01 Apr 05

Steve -

That’s an authentic photo. Not too long ago they hosted Tiger Woods on that same helipad lauching some tee shots off into the beach below.

One of several Steves 01 Apr 05

Yep, the shots are real. They’re actually about a month old.

And I’m still surprised that, apparently, they didn’t put any sort of guardrail up at all.

Steve, via Den, Fla and now RDU 01 Apr 05

No S#*t? Well I’ll be a monkey’s uncle….

mike atkinson 01 Apr 05

Here are pix of Tiger on that same pad:
http://news.bbc.co.uk/sportacademy/hi/fun/photos/newsid_3529000/3529019.stm

jordan 01 Apr 05

Is it me, or does that pad look like something off the /Enterprise/?

Jeff Hartman 01 Apr 05

Imagine the insurance policy they’ll have when the unveil the highest horseshoe pit and bowling alley next door.

Don Schenck 01 Apr 05

No need for insurance; it’s not in the United States. You fall, and — as building contractors always say — you’re automatically fired before you hit the ground.

I’m visiting there next week.

Grump 01 Apr 05

That would be rallying. A volley is a shot hit before it touches the ground.

Sunny 01 Apr 05

Its also possibly the highest driving range in the world. Tiger Woods teed off from there as well.

YH 01 Apr 05

I saw these pictures at least 3 months ago.

pb 01 Apr 05

you’re so far ahead of us, yh.

Waleed 02 Apr 05

I actually live in Dubai, where that hotel is. I see it every single day, from my office window, on my drive right past it and from my apartment. It’s an icon here, considered the world’s first 7 star hotel. True or not, the myth has lent the hotel massive marketing.

There are a lot of massive massive projects going on here. Check out The Palm Islands, The World, Burj Dubai (worlds tallest bld) and Dubai Mall (worlds largest mall). All these iconic creations are being built right here.

It’s mad money here folks.

Matthew 02 Apr 05

I wouldn’t call it the worlds highest tennis court when it’s purpose is as a helipad.

Might as well park a few cars up there and call it the worlds highest garage too.

Jeff 05 Apr 05

Isn’t that the same city they’re building the underwater hotel?

Waleed 06 Apr 05

No, the underwater hotel is to be located in South America I believe.