Apple’s iTunes Music Store branding dilemma 14 Oct 2005
46 comments Latest by Jonas
Now that the iTunes Music Store sells TV shows and short movie clips, what do they do with the name? iTunes Music Store for TV Shows and ultimately movies? And then there’s the thing with the iTunes software itself — would you think about using something called iTunes to watch a TV show? Clearly music is 99% of the store right now, but moving forward does Apple eventually break the store into 2 stores (music and video), or do they keep the iTunes Music Store umbrella? Does the name even matter at this point? If Apple doesn’t open up their DRM to other devices they might as well call it the iPod Entertainment Store. I think we’re seeing some “let’s figure it out as we go along” from Apple right now (although naming the device an agnostic “iPod” was a prescient move).