Heckling Adaptive Path 01 Dec 2005
73 comments Latest by Larry Wall
First, go and read “Experience Attributes: Crucial DNA of Web 2.0” over at Adaptive Path.
Read it? OK, let’s take a closer look.
The industry has spent a lot of time defining Web 2.0 and mapping its DNA. But as we attempt to emulate the fast-growth success of the Web 2.0 darlings, we need to zero in on the parts of the DNA that actually create this noteworthy new value.
Uh, we do?
After the jump: What puts the ‘2’ in Web 2.0?
What puts the ‘2’ in Web 2.0?
Your instinct may tell you that some of the DNA-like attributes of Web 2.0 have been around for some time, and in truth, many have. So why didn’t we see Web 2.0 offerings popping up years ago? Because these older attributes, while significant, weren’t enough to produce viable Web 2.0 products.
Some of the attributes we associate with Web 2.0 were introduced and commercialized as early as the mid 1990s; let’s call these Foundation Attributes. The figure detail below is part of a PDF that separates these “significant but not sufficient” attributes from the more recent Experience Attributes, those that create the kind of value that’s caused the recent excitement over Web 2.0.
Has anyone ever asked “What puts the ‘2’ in Web 2.0?” And you’ve gotta check out the What puts the ‘2’ in Web 2.0? chart [PDF]. I’m totally going to blow it up to poster-size and hang it above my bed. Jason says he’s going to use it as wrapping paper for Christmas.
Also, I’m digging the idea of “frictionless commerce” mentioned in the chart. Though I wonder, can this term be replaced by “lubricated commerce”? That would truly be a penetrating buzzword.
When Experience Attributes are combined with Foundation Attributes for a Web 2.0 offering, the result can be a valuable new service with a fast-growth business model.
There’s totally a “Web 2.0 Success Formula” here: EA + FA = W2.0 = FGBM. Somebody get me a patent application.
By blurring the lines that traditionally delineate supplier, vendor, and customer, these services have pioneered new value streams that can output new types of offerings, harness new efficiencies, and produce higher levels of continuous innovation. Experience Attributes make Web 2.0 offerings fierce competitors in their respective marketplaces.
New value streams! Harnessed new efficiencies! Higher levels of continuous innovation!!! Yes!!!!* If this is Web 2.0 then why does this stuff sound so familiar?
* OK, we’re just jealous that we didn’t go to grad school.