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Less as a competitive advantage: My 10 minutes at Web 2.0 07 Oct 2005

124 comments Latest by veroc

I was invited to present a 10 minute “High Order Bit” at the Web 2.0 Conference. I decided to talk about the concept of less as a competitive advantage. Here’s the rough text (from memory) of my presentation.

Less.

I want to talk about the concept of less. And more specifically the idea of using less as a competitive advantage.

Conventional wisdom says to beat your competitors you need to one-up them. If they have 4 features, you need 5. Or 15. Or 25. If they’re spending X, you need to spend XX. If they have 20, you need 30.

While this strategy may still work for some, it’s expensive, resource intensive, difficult, defensive, and not very satisfying. And I don’t think it’s good for customers either. It’s a very Cold War mentality — always trying to one-up. When everyone tries to one-up, we all end up with too much. There’s already too much “more” — what we need are simple solutions to simple, common problems, not huger solutions to huger problems.

What I’d like to suggest is a different approach. Instead of one-upping, try one-downing. Instead of outdoing, try underdoing. Do less than your competitors to beat them.

I want to discuss five things you need less of that you’re likely to think you need more of.

1. Less Money Times have changed. All other people’s money gets you these days is into debt. And that’s not a great place to start anything from. You don’t need money for hardware — hardware is cheap. You don’t need money for software — software is free. You don’t need money for marketing — there are a variety of ways get your message out online to a huge audience for next to free. Money doesn’t buy you time and money doesn’t buy you passion (and passion is something you need a boatload of). All money buys you are salaries. And salaries buy you people.

2. Less People For companies trying to build new web-based businesses and web-apps, all you need to start is three people. Three people to launch a product. A programmer, a designer, and a “sweeper” — someone who can move between the worlds and also gets common sense business and marketing. Don’t scale up your headcount to match your proposed feature set and vision, instead scale down your feature set and initial vision to match your headcount. The less people you have the less time you have.

3. Less Time Your competitors have 10 people at 40 hours a week (400 hours). You have 3 people at 40 hours a week (120 hours). Sounds like a disadvantage, right? Nope. It’s a huge advantage. The majority of time you spend working is wasted time. Too many meetings, too much planning, too much thinking, too much writing official documents. The more time you have the more time you have to waste — and it’s likely you’ll waste more than you use. When you have less time, you’ll spend it more wisely. Think about time as money: If you only have $500 in the bank, you’re not going to spend $400 on a TV. You’re going to be careful about spending your money. If you have 40 hours instead of 400, you’re going to spend that time more wisely. More value per hour for your less time.

Further, people are often wishing there were more hours in the day, more days in the week, and more weeks in the month. You don’t need more time, you need less time. In fact, instead of working 40, 50, or 60 hours a week, consider capping your time on your core development to 20 or 30 hours a week. You’ll likely get more real work done.

4. Less Abstractions The best way to deal with less time is to do less paper work, less busy work, less abstracted work. This means do less stuff that isn’t real. Less boxes and arrows. Less charts. Less documentation. Less stuff that is abstracted from the real thing — the real product your actual customers will see.

And the #1 abstraction to do away with is the functional spec. I won’t repeat myself — just read Getting Real: No functional spec.

5. Less Software All this less stuff leads to one key point: Less Software. When you have less money, less people, less time, and less abstractions, you’re going to be forced into developing Less Software. And that’s a great thing. Less Software allows you to distribute your time and energy across less features. More attention to less stuff will make that less stuff better. 100% of your time across 20 things via 100% of your time across 10 things will result in a very strong 10 things. And that’s the kind of software that is satisfying to build, and satisfying to use: simple, focused, useful software that’s really polished. And that’s how you win these days.

6. More Constraints I said I’d discuss five things you need less of, but there is one thing you need more of: Constraints. All this less is really about more constraints. That’s where you’re forced to be creative. That’s where you’re squeezed to make better use of your money, your people, your time. And out of this squeeze will come better software, more satisfying software, and simpler solutions. The truth is this: There are a million simple problems that need to be solved before you should even consider trying to solve the complex ones. Less software solves simpler problems. Let your competitors kill themselves trying to solve the big complex problems. Solving those problems are really hard, really expensive, and riddled with bad odds. Stay simple, build simple, and solve simple.

UPDATE: Notes from my talk from Robert Kaye and an article from ZDnet.

124 comments so far (Jump to latest)

Carson McComas 07 Oct 05

If less is better, how did 5 points become 6? ;)

j/k — seriously great stuff.

Dan Boland 07 Oct 05

The more time you have the more time you have to waste — and it’s likely you’ll waste more than you use. When you have less time, you’ll spend it more wisely.

I take this back — this might be the truest thing you’ve ever said.

Daniel Morrison 07 Oct 05

Great points. I’m bookmarking this one.

10 points off for grammar, however. Someone needs to brush up on “Less “vs. “Fewer”… ;-)
http://www.sparknotes.com/writing/style/topic_115.html

D 07 Oct 05

Very Articulate and Very Right On!

Dizapoynted 07 Oct 05

It’s **fewer** people. “Less people” not funny and not ironic, just inarticulate. Speeking eezee inglish duzn’t mek yu soond smarter. Juz ‘dumberer’. If you find this syntax hard to understand. Remember this: “Less beer - fewer (wo)men”.

I’ve read this blog for a while but I’m beginning to see it as a self-blowing trumpet. Light in insight, but heavy in self-reflecting praise. A shame really - I quite like the products.

Working ‘less’ is no substute for ability or talent - both assumed but neither mentioned by the article. I’m glabd I dodn’t pay to hear the talk.

excuse me, while I leave to ‘work less’

Andrew 07 Oct 05

“If you have 40 hours120 hours instead of 400, you’re going to spend that time more wisely.”

120 hours matches the beginning part of your example where 3 people work 40 hours per week , not 400 hours.

Andrew 07 Oct 05

Ok, some html is allowed, but not del and ins tags.

That first sentence should read : ““If you have 120 hours instead of 400, you’re going to spend that time more wisely.”

Walter Gropius 07 Oct 05

I prefer less.

Apoynted 07 Oct 05

I don’t think they’re really suggesting you work less hard, or fewer hours. It’s really just the old adage “work smarter, not harder.”

Eloy Anzola 07 Oct 05

Fantastic. Spot on.
— truly good stuff.

Chris Carter 07 Oct 05

Good points, but I disagree that 1. Hardware is Cheap and 2. Software is Cheap and therefore “Less Money” is good. This is a huge “it depends” area, and one that I wouldn’t place any absolutes on.

Plus, I’m a capitalist. I may not spend money on marketing or extra overhead, but that doesn’t mean I don’t want to pay myself.

fred 07 Oct 05

less bitches who comment on this blog

Anonymous Coward 07 Oct 05

Apoynted- I think they are suggesting working fewer hours. But the hours spent are less polluted with meetings and other minutae. It makes sense if you think about it, cut out all of the crap and you’d probably be at a 5 hour work day.

matt 07 Oct 05

how about less hype? would be nice for a change.

Brad 07 Oct 05

From ZDNet:
“…although he probably puts in at least 60 hours a week”

So how many hours a week do you all work?

Elliott 07 Oct 05

I REALLY don’t intend this to sound rude.

But what position are 37signals in to make these statements? What you do, works for you.

“Let your competitors kill themselves trying to solve the big complex problems. Solving those problems are really hard, really expensive, and riddled with bad odds. Stay simple, build simple, and solve simple.”

Somebody needs to tackle the real problems. Accountancy and finance software. Software for emergency services. Lifesaving equipment. Software for research and scientific analysis.

Simple isn’t always good. Large budgets are sometimes required!


You say being constrained makes:
“better software, more satisfying software”

more satisfying software? what does that mean? who is being satisfied?

Thanks,

Elliott

Mark 07 Oct 05

Congrats Jason.

Great stuff.

The photo of you on Zdnet story you point to….

…. you look a bit like Napoleon Dynamite in the photo.

Photo on Zdnet:

http://blogs.zdnet.com/BTL/?p=1984

Picture of Napoleon

http://www.allposters.com/-sp/Napoleon-Dynamite_i1112911_c53163_.htm

Napoleon is cool and becoming a fashion icon, so no ribbing is intended.

Keep up the good work.

Mark

Joseph O'Connell 07 Oct 05

Parsimony.

Shane Vitarana 07 Oct 05

The reason fewer features are better is because it gives a chance for the developers to make the important features even better. In other words, its better to have a few high quality and useful features, than alot of mundaine features that aren’t really necessary.

Cashmore 07 Oct 05

Excellent points, Jason!

Brady Joslin 07 Oct 05

Extraordinary philosophy which will become increasingly effective as markets become increasingly fragmented. Rapid deployment and exactness will be keys to competitive advantage.

GWG 07 Oct 05

@Fred: I think that you mean Fewer bitches.

oh… wait…

Re: Less Money. I read it as a call for “the right amount” of money as opposed to too much money. Many companies go for all the investment dollars that they can grab and then waste it or get buried under the debt.

Shane summed up everything else pretty nicely.

Sam 07 Oct 05

I see a lot of wisdom in this post. I think a large part of this flows from the constraints mentioned in point 6. Most people don’t need to impose more of these on themselves. Life already does a good job providing many constraints.

I wouldn’t be suprised if some of the signals have kids, a family, in short, a life outside this shop. I have a 3 year old and I certainly can’t afford and wouldn’t want to spend 60-80 hours a week in front of a screen.

This blog has certainly helped me to get clear about the way to approach features. Start by saying no.

My only gripe is that this approach is really suited for the mass market. Many, maybe even most, of us are building software to solve real problems that companies face. If I were to get into the details of the Federal reporting requirements for a recent project we worked on this post would go on nearly forever. There are no simple solutions for challenges like this.

JF 07 Oct 05

But what position are 37signals in to make these statements? What you do, works for you.

We have a blog. You can make your statements on your blog.

And as I said, leave the complex problems to the other people. If you want to tackle them go ahead — I’d prefer to solve the easier, simpler problems with my time.

ek 07 Oct 05

Man, JF, you need to send those ZD Net people a proper picture because the one they’re running is awful!

As an aside, I think this is just one of the gads of examples that illustrates how low standards are online as compared to print (of course there are exceptions, but I’m speaking in general terms). I don’t think anyone considers any of ZD’s pubs as paragons of design, but I doubt that any of them would have run that photo in the print versions of their magazines.

Why is it that crap is acceptable online when the same publication wouldn’t allow that sort of crap on paper? And, though it may not be as obvious, I think this applies to online-specific editorial content as well — I’d say that it’s generally of lesser quality than what you’d find in print.

Are we willing to put up with lower quality online because of the expediency of the medium?

Brad 07 Oct 05

Spot on Jason!
Too bad the ‘na-sayers’ would start their own blog and stop wasting scrolling space with their comments on this one.
Remember, if no one was jealous or complained about you, you must be doing something wrong!


T. Ellthem Tusuqqit 07 Oct 05

Whoever gave you a D for marketing… they don’t understand a thing. 37s did an excellent job of getting the word out to the people who would use their product the most. In a word… cats!

Alex 07 Oct 05

So can you scale this model by having multiple teams of 3?

JD 07 Oct 05

Alex: the only way to scale is to have less. So if you divide by three, you might be doing the right thing.

monkey 07 Oct 05

Another article that drives home the point:
http://www.theonion.com/content/node/33930

Fred, the real Fred 07 Oct 05

But what position are 37signals in to make these statements? What you do, works for you.

We have a blog. You can make your statements on your blog.

And as I said, leave the complex problems to the other people. If you want to tackle them go ahead — I’d prefer to solve the easier, simpler problems with my time.

What an ass…Haven’t been here in 3 months and I now remember why….

maark 07 Oct 05

“Too bad the ‘na-sayers’[sic] would start their own blog and stop wasting scrolling space with their comments on this one.”

yeah, too bad! a one-sided debate makes it so much easier for the yea-sayers to feel good about themselves. leave this scrolling space alone you shit-disturbers! i came here to scroll just a little and here i am scrolling way down the page!

Less Logic 07 Oct 05

I understand following this dogma. Totally workable. However, trying to convince everyone else to follow this dogma leads to really bad consequences:

“Let your competitors kill themselves trying to solve the big complex problems. Solving those problems are really hard, really expensive, and riddled with bad odds. Stay simple, build simple, and solve simple.”

If everyone follows your advice, then the big problems will go unsolved (or at very least be solved less efficiently). Sometimes I feel like you knowingly ignore the significant part of industrial organization economics dedicated to explaining exactly why firms of different sizes exist in most markets. A quick (and dirty) recap for non-econ audience: variation in firm size is necessary in most cases (excepting outliers like aerospace). Small firms are necessary just as much as big firms. They fill different roles, they have different economies of scale, and they therefore contribute to market development in different ways. I would love to see 37signals v. Philippe Aghion: it might give this blog something it is missing: modesty.

An unrelated note: if there are people complaining about reading comments, could they not just NOT read the comments? Just a thought. Last I checked there was no evil monkey looking over my shoulder forcing me to scroll to the bottom of the page!

Yoko 07 Oct 05

What if you already have a functional spec? What do you do now?

How do you go about “getting real” now? Do you start the UI now and stick to the functional spec — or what? When do you eliminate features?

When should things be simplified? When do you start building the web application?

~bc 07 Oct 05

Less is good. However, I have to agree there is certainly a place for more. Like someone else mentioned, I’d like to see a team of three or six bid to do something for a government agency.

One thing a team of three could do: write good retail POS software. No one’s done it yet. For Mac, if you would.

Lastly, your team of three must have one thing in common that most team don’t… they all must be leaking passion and talent. Unfortunately, most of the world’s coders are not. And thus this advice wouldn’t work with your average team.

On the flip side, maybe JF could do some PSAs for SBA

Paul D 07 Oct 05

Thanks for the inspiring article. I’m working on a major project with a friend in our spare time (we both have other jobs). Being effective with less is crucial in my case.

Elliott 08 Oct 05

Sorry to disturb your marketing prattle.
Keep on making hundreds of un-substantiated statements.


Goodluck

Tony Schinkowski 08 Oct 05

Even Microsoft goes for the the less is more mantra in their Office suite (at least for the UI) after they found out for tenth time, that the usesers don’t find the functions they need.

Side note: From the RSS-Feed it isn’t clear that you publish mostly teasers. Please configure your RSS-Feed in such a way to show when there is more on your site than in the feed. Something like
[…]
or
[read on here]

That would be much more friendlier.

Well, even better would to publish the entire article in your RSS-Feed. Yes, I know, you want to drive people to your website, but currently you are only driving me crazy.

Jens Meiert 08 Oct 05

Amen. Almost always a pleasure to read this blog.

ted 08 Oct 05

http://sethgodin.typepad.com/

(current as of today)

“For a long time, the web has been about more. More links, more traffic, more hits, more choices. In the face of all that more, many sites (and most surfers) are not getting what they want. This free ebook proposes a different way of achieving your goals: less.”

The “less” followed by the meaningful punctuation is getting tiresome.

ping 08 Oct 05

Right on! Some day, when I have more ideas and more space, I’m gonna do this! For now, I just have to work hard with what lesser I have.

This is really great, Jason.

dusoft 08 Oct 05

Less boxes and arrows. Less charts. Less documentation.

Then, why do you recommend using Basecamp and other of your apps, if less documentation is needed? ;-)

Merv 08 Oct 05

This would all be a lot more convincing if you could use “less” and “fewer” correctly.

Lorewarden 08 Oct 05

So what happens where everybody is doing less software than the other…. you converge towards zero.

Jim Jeffers 08 Oct 05

_*Less Logic:*
If everyone follows your advice, then the big problems will go unsolved (or at very least be solved less efficiently)._

The simple problems that everyone fails to address are the BIG problems facing most people these days. I would say simple does not equate to small. In most cases a smaller more targeted problem requires a more complex solution and a big problem often requires a simple solution.

Nick 08 Oct 05

He he. That’s some memory you have Jason. Inspiring stuff.

Todd Dominey 08 Oct 05

In a perfect world, all of the above would be true in every 3-4 person team. Trouble is you have to find the *perfect* group of individuals that don’t waste time, trust one another enough to make quick decisions, and aren’t so caught up in their own ego that they’re willing to work together. In other words, very hard to do unless you’ve been long-time friends or you stumble across some very talented, motivated people with matching personalities.

Nik Cubrilovic 08 Oct 05

So what this is saying is ‘ignore decades of past experience and thousands of successes using these methodologies and listen to how we happen to do it”.

Every project gets to a point where the complexity of the implementation means that for every programming resource added you don’t get a full 40 hours of development time due to the communication layers. If 37signals ever step-up to more complex applications that answer more demanding business requirements then you sure would take the 400 hours a week over the 120 hours a week! You will quickly find out why there are meetings and specifications and all those things you find so useless and a waste of time, its not because everybody else is dumb and only you ‘get it’. I would like to see 37signals to jump the leap and grow in a way salesforce.com did or any other of the web app developers who really ‘get it’. Relying on 1 or 2 developers also keeps you in a very risky situation, you are dependant on 1 person, and chances are the innovations that have been developed won’t be enough to keep an edge as these things can be copied overnight by your competition.

There are many companies out there for who 400 developer hours a month and ‘meetings, specs, etc.’ have worked wonders and made them large fortunes, I would like to know how this methodology of yours is adopted to develop a large-scale, mission critical application such as a large-scale CRM (using salesforce.com again).

JF 08 Oct 05

I would like to know how this methodology of yours is adopted to develop a large-scale, mission critical application such as a large-scale CRM (using salesforce.com again)

I’ll always be fascinated by the people that think the only path to success is massive growth. Why does this methodology need to scale to develop large-scale apps? Why does everything need to be a “large scale” app (whatever that means anyway)?

Ry Walker 08 Oct 05

Anything that differentiates, can be positioned as “competitive advantage.” So a consistent theme of “less” is effective, and is KISS rephrased.

From Wikipedia:

The KISS principle today is often used by software developers, meaning the software should be designed in the simplest way, avoiding creeping featurism. More particularly, it is a leading principle in designing critical low-level routines of operating system kernels (at least for Linux), where it suggests to write the code in the most simple and self-explaining manner, to avoid errors (or make it easy to find them). Some suggest that UNIX was invented by following the KISS principle.

Engineers also use the KISS principle, since the simplest solution is usually the best solution to engineering challenges.

The business community commonly uses the KISS principle when encouraging simpler business plans, simpler processes, and lower overhead.

Alex Bunardzic 08 Oct 05

After sitting through what seems like countless failed projects in the past 10 - 15 years, I cannot help but fully agree with this recommendation. Yes, decades of past experience aren’t worth rat’s ass in today’s insanely complicated software landscape.

I’ve worked for vendors that blew away millions of dollars without seeing any results for all that investment. Other vendors managed to twist the collective arms of their ‘captive’ clientelle (read: hostages), and make them keep paying for dysfunctional software. Such is the power of political bullshit.

The only way to make it work is to build it for specific need at hand. All the other much touted abstractions are just a pipe dream. Only for the vendors who are building the software infrastructure (operating systems, network protocols, spreadsheets etc.) does it make any sense to focus on the Right Thing.

For all of us who are building business apps, it would behoove us to carefully consider the above Worse is Better recommendation.

Nik Cubrilovic 08 Oct 05

Why does everything need to be a “large scale” app (whatever that means anyway)?

Because this was presented as if it applies to all projects or products, when it obviously does not. What is being said here does apply very well to very small projects where getting the product out is the #1 priority (the release early, release often mantra) but beyond the small 2-3 man development team simply sitting down and coding doesn’t work. There is a very good reason why we have so many development methodologies that apply at the >3 level and why a layer of communication is required (though this layer can be a lot more efficient than it is in many organisations).

grumpY! 08 Oct 05

simple works for 37signals because, no offense, you are solving trivial problems with trivial solutions. look at the software and sites you use everyday - linux,firefox,google,yahoo….how many of these were built by three people? three people works if you are implementing file uploads with css window dressing.

Lorewarden 09 Oct 05

If Nature followed the “less is better” principle, we would still be minuscule bacteria swimming in the oceans. But hey, at least we’d be succesful bacteria :)

Given two competing products, both with high usability marks, same price, but one with a couple of additional features, which one you would choose?

“Less is better” works very well for user interface development, but it is inappropriate to apply it software development as a whole.

Jim Jeffers 09 Oct 05

“Relying on 1 or 2 developers also keeps you in a very risky situation, you are dependant on 1 person, and chances are the innovations that have been developed won�t be enough to keep an edge as these things can be copied overnight by your competition.”

With all due respect I haven’t researched Salesforce.com’s actual operations model but I wouldn’t be surprised if a handful of apps were created by various small teams that were either created as the firm was subjected to divisions of labor and departmentation.

Ultimately, larger organizations break down into small internal teams in order to be successful. I think what Jason is arguing is more about focus than anything else. Doing business online gives small teams the leverage to launch and distribute products without a ridiculous amount of huge overhead. That was one of the key benefits that pushed investment into ‘.coms’ back in the late 90’s. So you don’t need a large organization to offer services that are purles web based. You have no logistics or operations departments.

Ultimately, fundamentally what you really need to have is conceptualization and implentation, which can be done effectively with a small team of people.

I think Todd Dominey’s point that the quality of the people required to make great things like this work are hard to come by. I believe this is very true and the 37S guys are very fortunate they have a solid team. Business is a social phenomena more than anything, you should place value in finding the right people to work with over growth.

For example, my employer is one of the fastest growing companies in the US and that’s their focus. Growth. However, they are now facing turnover of some of their most capable and loyal employees becuase the strategic management behind the firm values growth more than people not to mention other huge drawbacks and disasters that have come in the form of growing pains with the infrastructure of the company attempting to support it’s growth. If it will be able to continue to be successful operating in this fashion will be hard to tell next year :-\

* My apologies for sounding like a scatterbrain.

Jim Jeffers 09 Oct 05

Actually, could I request that my link in my comment be removed. I wanted to illustrate that we really are an organization that is focused on growth but it may be innapropriate to specifically site the challenges of the organization without their permission. It’s 2:35AM and I’m half awake sorry guys.

Edwyn Chan 09 Oct 05

Great post. too bad you don’t have trackback

Bèr 09 Oct 05

Your post is more or less correct. Be it that you forgot that important thing called ‘choice’.
With less, there is less choice. And I (but that is personal) like choices. I like to set my environment the way I like it, not the way redmond (or gnome) decides is the best. I like to set up my website the way I want it to be, not the way some Nuke Kiddies wanted their site.

With less stuff, there is less choice. Though too often ‘choices’ are made synonym of ‘options’ in software, while they are in fact flexibility. Less options is good, less choices is bad, less flexibility is bad.

Peter 09 Oct 05

What about photoshop? Do you actually think it would have been a better product with “less features” as the development mantra?

DC 09 Oct 05

Reminds me of Mc Donalds principles : they are making plain simple food and are able to serve more people (well, that’s not one of your stated goals, but this is the implicit goal of every business) with less budget and fewer workers.
While it can be a good solution for you, you should not make this a golden rule, because not every one enjoy eating fast food.

David 10 Oct 05

Let your competitors kill themselves trying to solve the big complex problems. Solving those problems are really hard, really expensive, and riddled with bad odds. Stay simple, build simple, and solve simple.

lol.

Bjorn 10 Oct 05

A lot of negative comments. I love this post, a blog is something done quickly like comments and so what if there are spelling mistakes.

I believe this is the way forward in software development, cheaper, faster, more open source mentality, iteractive process of gradual improvements replacing the current, slow and expensive method of trying to map out all business requirements with an application that covers all possible and impossible future requirements prior to starting development. Manager will be happy when they start seeing results in the first week of a project and can start using the core functionality within a couple of weeks.

hector 10 Oct 05

awsome, and really useful for me and my team.friends that we’re starting, tnx

Joe 10 Oct 05

grumpy — the page rank algorithm, which was the big bulk of google — was created by the two owners. Just between those two, they were able to create quite an impressive search engine.

Don Giannatti 10 Oct 05

I don’t think that because you are small you lose all ability to judge and make good choices. It really astounds me how the negative Red Herrings come out… “Can’t build Photoshop with only 3 people.” “Can’t work for the Gubment unless you have gobs of people and cash.”

All true. Also true that a team of three would not try to create a Photoshop, or work for the Gubment. They would make a plugin, or an email widget that hooks a gizmo to a whatsit.

Jason’s post rings so true to me. We, my programmer partner Daniel, and I have three profitable software apps that are niche marketed. There are some big players in our spaces, but our attention to making bulletproof apps that work for several thousand users makes more sense than building a tool for hundreds of thousands. Main reason… there’s just two of us. Easy to have meetings and I don’t like having employees. So we do really well with 750 users, and have a company that can fit in a tiny office and have meetings in the front seat of a sportscar. Cool.

Alexei 10 Oct 05

Some of what you’re saying makes sense to me. In particular I agree with the idea that you will fill whatever time and resources you allocate without necessarily getting that much further ahead.. but it’s also a competitive world out there if you are in software products.

The basic problem (as I see it) is that a products company can’t remain small for long. Sooner or later you need to start adding people to expand your capabilities, and things become less efficient. Market responsiveness and time-to-market are key of course, and I have found that if you don’t add people sometimes you are definately worse off in that regard.. so your assertion might be more applicable to a specific kind of new media or Web 2.0 firm - one like 37 signals.

Jason Rothstein 10 Oct 05

Will this philosophy work with all “large scale apps”? Maybe. Probably not. But anyone who works in technology knows that the IT departments of every corporation are littered with failed software projects, most of which failed because they collapsed under the weight of their own complexity. The “less” approach not only seems more likely to succeed because of its focus on simplicity, but also allows an organization to risk less money and fewer jobs when charting new territory.

Rob Cottingham 10 Oct 05

For the folks treating this as some kind of heresy, everything old is new again… as I was reminded reading this post yesterday, and then seeing this in my inbox today:

This week’s IT Conversations/O’Reilly Pick of the Week is a great program from the archives:

Alistair Cockburn - Agile Software Development (3.8)
———————————————————————
This week’s pick is from last year: In 2001 Alistair and 16 other software-development heavyweights met to discuss lightweight methodologies, resulting in the Agile Software Development Manifesto. In this interview with Doug Kaye, Alistair explains how he uses games as a model for software projects, and how he discovered that “software engineering” was created on a whim. He also discusses the American and European aversion to copying: the not-invented-here (NIH) syndrome.

“>http://ipost.com/rd/9z1z334j3iphhdkr91uvcc16isvrl1e02mm08f2kq80

G.Mankaryous 10 Oct 05

Excellent, you have made it so simple for the simpletons trying to be simple. Very good, as an old boss would put it.

n 11 Oct 05

it would seem to me that your prescriptions are less about “how to build software” in general and more about how to run a small web-app development business. there’s a huge difference and lots of people are getting flustered and confused. to be fair, i feel you’re not being too clear about the distinction either…

many smart people have developed lots of good (and also bad) methods for building “software”: embedded real-time stuff, big desktop apps, air traffic control systems, hospital patient management systems etc. your “getting real” “no spec” stuff is pretty inapplicable to those types of endeavours. I hope and expect that you realize this, but sometimes it seems as if you don’t, and it’s certain that many commenters here don’t.

Your comments above about “solving simple problems” are telling: you choose to solve simple problems to make hosted apps to money, or apps people like, or whatever. in that sphere you CAN choose which problems to solve. but your prescriptions don’t make any sense when actually confronted with a more typical software engineering problem with a given client with a given problem. in that situation you can’t “choose to solve the simpler problems and leave the complex stuff to others”… you have to solve the given problem, complex or not, or lose the contract or your job. this is what “software development” IS to many people.

of course, you do what you like, and i’ll keep reading your blog because i find you insightful within your sphere (when I remember that you’re describing how to do what you do, not how to better do what I do ;) but without some more qualification on what you say, it sounds like you’re just criticizing the many other developers and software engineers out there who really do need functional specs and teams larger than 3 people, and it’s starting to show in the comments.

in all fairness, these sorts of clashes across types of software developers are very common, and EVERYone who writes about software should be more clear about what sector experience is informing their comments!

Rams 11 Oct 05

I put up semi-transcription/notes of your “Lessons learned while building BaseCamp” presentation here:

http://cycle-gap.blogspot.com/2005/10/37-signals-way.html

Bruce 14 Oct 05

Pure horse shit

Poul Hebsgaard 17 Oct 05

I would add that most ERP systems evolved into feature rich parameterized “monsters” that became too difficult to use for many customers – very powerful but not agile and adaptable. Too often customers felt that business processes had to adapt to their ERP systems making the “agile organization” very difficult and only a small part of actual functionality was used; it was simply too complex.

Hopefully SOA and WEB Services will produce composite applications that will help if we can control the standard bodies and avoid a monster set of standards.

At cBrain we try to develop composite applications to manage all the unstructured information that complements the structured information in ERP systems and with time the ERP applications will be replaced with process applications and probably sooner than most people think.

Steven Liu 17 Oct 05

It’s a lovely talk, thanks m8

ahorre 19 Oct 05

Your words revolve around 1) time management

Gavin Bell 19 Oct 05

Is Apple’s new Aperture an example of less, a stripped down and bare Photoshop?

tolga 01 Nov 05

I prefer less. Or lesser may be better !

AkaXakA 06 Nov 05

I’d like to add: contrains breed creativity.

Richard Bird 07 Nov 05

I’m a little (no, a lot) late with this for sure. The idea that “less is more” is nothing new. And, surprisingly, it can apply to just about “everything.” For example, http://tinyurl.com/a88kr

Tony Cecala 08 Nov 05

It’s intellectually lazy easy to find exceptions to Jason’s prescriptions (Photoshop and large-scale apps.); however, it’s more intellectually challenging to try to apply parsimony to large-scale problems and see what happens. Nature uses four simple amino acids to construct our bodies. At each level of abstraction, nature’s materials and rules are simple. Employ some fractal math equations and you can fabricate a lung.

I think we’ll see a day when clean, simple apps are “mashed up” into the photoshops of the future. If you look, I bet you’ll find some today.

Tucson Web Design 12 Nov 05

Nice article. This web 2.0 thing is really taking off and you brought up some good points about it. I just wish there was a better name for it…

D 09 Dec 05

To the people claiming that this method isn’t all-inclusive or that not every application can be developed this way: you’ve missed the point.

Look at the title of the article: “My 10 minutes at Web 2.0”

The context is obviously for Web 2.0 apps. That said, these concepts fit extremely well. The company I work for is using a similar set up and is starting to do well.

P.S. - Photoshop is powerful, but the UI is rediculously complicated and would be my complaint about it. There is very little about it that is intuitive.

Osama 12 Dec 05

Basterd

Random Comment 13 Dec 05

Web 2.0?
all open?

Like this: “Comments on this post are closed.” ??

Yeah, Right.

dave 15 Dec 05

I have to agree that in the context of web2, this article is likely pretty spot on. It all comes down to “work harder not smarter” (as someone mentioned) but then it would not have been much to read.

That being said, if you have 400 hours rather than 120 hours and can be as careful with your extra 280 hours as the first 120 then you are surely going to get ahead!

But indeed outside of the web2 sphere this idea tends to be a load of bollocks. If another company actually decided it was a good business decision to make some online list management tool then they could easily blow backpack, or whatever the product is called, out of the water by having a few more people, a bit more money and some more features…

Ian Gilman 01 Jan 06

An important factor of all of this Less is that it serves to tighten all of the feedback loops involved in creating a product, which leads to a much more organic design; the product becomes a natural expression of your inspiration and your user’s needs. The bigger the team and the longer the timeline, the longer the feedback loops and the further things can get out of whack without anyone (except ultimately your users!) realizing what’s up.

More thoughts on organic design

beerjamal 02 Jan 06

sir i need money now

George 26 Jan 06

Аффтар жжот! Пиши есчо!

Mike Breeze 07 Feb 06

look at the software and sites you use everyday - linux,firefox,google,yahoo….how many of these were built by three people?

Actually, I think you’ll find that Google was built by three people.

http://www.google.com/corporate/history.html

For mine, it is a great post.

A big cuddle goes out to all you other grumpy people.

Drew 17 Feb 06

There’s always food for thought on this blog, whether you agree or disagree.

In digesting the arguments made here, I think it’s important to keep perspective on the relativity of terms like “simple”. The simplest solution to a smaller problem may actually add complexity for the user if it doesn’t easily integrate into the process which is solving the larger (aggregated) needs of that user. I don’t want a bunch of incredibly simple “solutions” to adding bold, italic, and underline to words in a word document if those solutions must each be run separately. Although it increases the complexity of the overall application, for the user it is simpler to have their most commonly used formatting choices all available at once, and all viewable on-screen at the same time. The user’s need for integration drives a (slightly) higher complexity of design.

As has been pointed out, if less is always better, then the perfect state of software design is “no software”. There’s a kind of Zen to that which I find strangely satisfying. However, based on the products they’ve created, it’s obvious that the folks at 37s understand that for any problem there is a set of “minimum parameters” which constitute a solution, reduction past which will result in a compromised solution or no solution at all. If they were truly as rigidly reductionist as their language implies, their software wouldn’t exist. The simplest solution to a problem may still be quite complex, but it should only be as complex as is necessary to solve the problem.

Good stuff in here. Thanks, folks.

Shawn 07 Apr 06

I have less, but would like more.

Rob Lambert 08 May 06

I really do love the “less software” approach and am trying to push through some of these ideas at my day job. I also love the whole 37s “Getting Real” book.


Nevertheless, I made the following “web 2.0 app” to poke fun: evenLess (beta). I know that it doesn’t really make much sense; the point of “less software” is to do as little as possible to produce something useful or solve a particular problem. Anyway, enjoy!

Brad Garland 30 May 06

Jason,

Just out of curiousity and you probably won’t even get this since this post is now an archive but what is your take on others passing on the same philosophy as you but in their various industries?

This concept could really be beneficial to other industries.

felix alan 07 Jun 06

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__________________________________________________

felix alan 07 Jun 06

ear Buyers,
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Thanks And God Bless
Mr.felix alan
__________________________________________________

felix alan 07 Jun 06

ear Buyers,
Buy Nokia,N70,N80,N90,N91,N92,6600,6680,8800,9300,9500,Motorola Razr V3, Nextel i930. And Manymore At Very Low Price.Ok
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w full detailsco Looks like Nokia’s announced their new E60, E61, and E70 3G (WCDMA) phones with WiFi and mobile mail targeting mobile business users (yes, it’s got GoodLink, Nokia Business Center, Seven Always-On, Visto Mobile, and BlackBerry Connect support). All the Series 60 Es run on Symbian OS 9.1 and will support advanced voice services such as Push-To-Talk and SIP allowing companies to integrate these phones into their Avaya or Cisco IP PBX (think 4-digit dialing and assisted call answering). The E60 candybar is optimized for voice and targets GSM 900 / 1800 / 1900 and WCDMA2100 networks while the E61 takes a shot off the Motorola Q’s bow and includes all the IP telephony functions but is optimized for mobile email and operates in quad-band GSM and WCDMA 2100 networks. The E70 is their enterprise all-in-one messaging device and will be released in two flavas: one for Europe and Asia and another for the Americas. Available in the first quarter of 2006 worldwide priced nquiries Please Contact The Following Blow:
Tel:+2348060272599Email: unleletronicsltd@yahoo.ca unleletronicsltd@yahoo.ca
Thanks And God Bless
Mr.felix alan
__________________________________________________

angelism 19 Jun 06

i am actually doing an assignment on this topic ! thanks for the easy access information you have all given me.
but i prefer more clothes and more money than having more friends , cos people these days dont knwo how to be =]

fajita 24 Jun 06

freaking spammers that ebay stuff.

Regardless, this article IS fanFsckingTastic.

Helping me and my buddy out BIG time.

Fooker 25 Jun 06

“You don’t need money for hardware — hardware is cheap.”
That sentence is paradox; something that is cheap still costs money, at least until we have established an anti-monetary/anti-materialistic society.
(I need 30 Euros for an EEPROM-Programmer!)

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We are looking forward to serving you better.
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Palm treo 650
Tomtom Go One
Tomtom Go 300
Tomtom Go 500
Tomtom Go 510
Tomtom Go 700
Tomtom Go 910

DEE TEE TELECOMS SERVICES 04 Aug 06

Take advantage of the special “Discount Price” we are
offering in our products, which are: Varieties of*
Mobile Phones, Computers and accessories, Electronics
(Plasma TVs, Digital Cameras, Camcorders, Video Games,
Apple I-Pods Nanos and other mp3 player). All
available at cheap/affordable prices also cover with
a-year warranty. For further enquiry, forward your
mails to: dt_telecoms@usa.com,
dt_telecomservices@yahoo.ca, dt_telecoms@hotmail.com
+234-802-643-5378
We are looking forward to serving you better.
Best Regards,
For: Dee Tee Telecom Services
R. Craig
MOTOROLA MPX 300
MOTOROLA MPX 200
MOTOROLA V3x
Motorola V3i
Motorola V3c
Motorola W220
Motorola ROKR
NOKIA 7380
NOKIA 7370
NOKIA 7360
NOKIA 9500
NOKIA 8800
NOKIA 9300
Nokia 6101
NOKIA N70
Nokia N71,N72,N73
NOKIA N80
NOKIA N90
NOKIA N91
NOKIA N92
NOKIA N93
NEXTEL I860
NEXTEL I930
SONY ERICSSON P910
SONY ERICSSON K500i
SONY ERICSSON S700i
SONY ERICSSON P990i
SONY ERICSSON K750i
SONY ERICSSON P900
Sony Ericsson W800i
Sony Ericsson W810i
Sony Ericsson W900I
Sony Ericsson K950
Samsung E900
Samsung D870
Samsung D820
Samsung D810
Samsung D800
Samsung P900
Samsung E900
Samsung Z540
Samsung Z510
Samsung P860
SAMSUNG D500
SAMSUNG X640
SAMSUNG SGH-D410
…And other brands
I-pods (40GB)
I-pods (60GB)
I-pods video (60GB)
i-mate Jasjar
i-mate K-Jam
i-mate PDA-N
Handy Camcorders
Digital Cameras
Pentium 4/M Laptpps
Plasma TVs
==Recent Mobile==
Sharp 770SH
LG F2400
LG U8330
LG C3320
New Nseries Handsets
Nokia N93
Nokia N73
Nokia N72
Microsoft Xbox with Controller Console
Xbox 360 Console
Microsoft Xbox Console
Xbox 360 Core System Console
Xbox Console System Bundle 2 Controllers & 3 Games
Xbox Console System Bundle 2 Games
Xbox Media Center Bundle
PDAs
HP ipaq pocket PC h4150
Asus mypal a716
HP ipaq pocket PC h4350
Sony clie peg-th55
Toshiba pocket PC e800
Palmone zire 72
Palmone tungsten e
Palmone tungsten c
Palmone zire 31
Palm treo 650
Tomtom Go One
Tomtom Go 300
Tomtom Go 500
Tomtom Go 510
Tomtom Go 700
Tomtom Go 910

DEE TEE TELECOMS SERVICES 04 Aug 06

Take advantage of the special “Discount Price” we are
offering in our products, which are: Varieties of*
Mobile Phones, Computers and accessories, Electronics
(Plasma TVs, Digital Cameras, Camcorders, Video Games,
Apple I-Pods Nanos and other mp3 player). All
available at cheap/affordable prices also cover with
a-year warranty. For further enquiry, forward your
mails to: dt_telecoms@usa.com,
dt_telecomservices@yahoo.ca, dt_telecoms@hotmail.com
+234-802-643-5378
We are looking forward to serving you better.
Best Regards,
For: Dee Tee Telecom Services
R. Craig
MOTOROLA MPX 300
MOTOROLA MPX 200
MOTOROLA V3x
Motorola V3i
Motorola V3c
Motorola W220
Motorola ROKR
NOKIA 7380
NOKIA 7370
NOKIA 7360
NOKIA 9500
NOKIA 8800
NOKIA 9300
Nokia 6101
NOKIA N70
Nokia N71,N72,N73
NOKIA N80
NOKIA N90
NOKIA N91
NOKIA N92
NOKIA N93
NEXTEL I860
NEXTEL I930
SONY ERICSSON P910
SONY ERICSSON K500i
SONY ERICSSON S700i
SONY ERICSSON P990i
SONY ERICSSON K750i
SONY ERICSSON P900
Sony Ericsson W800i
Sony Ericsson W810i
Sony Ericsson W900I
Sony Ericsson K950
Samsung E900
Samsung D870
Samsung D820
Samsung D810
Samsung D800
Samsung P900
Samsung E900
Samsung Z540
Samsung Z510
Samsung P860
SAMSUNG D500
SAMSUNG X640
SAMSUNG SGH-D410
…And other brands
I-pods (40GB)
I-pods (60GB)
I-pods video (60GB)
i-mate Jasjar
i-mate K-Jam
i-mate PDA-N
Handy Camcorders
Digital Cameras
Pentium 4/M Laptpps
Plasma TVs
==Recent Mobile==
Sharp 770SH
LG F2400
LG U8330
LG C3320
New Nseries Handsets
Nokia N93
Nokia N73
Nokia N72
Microsoft Xbox with Controller Console
Xbox 360 Console
Microsoft Xbox Console
Xbox 360 Core System Console
Xbox Console System Bundle 2 Controllers & 3 Games
Xbox Console System Bundle 2 Games
Xbox Media Center Bundle
PDAs
HP ipaq pocket PC h4150
Asus mypal a716
HP ipaq pocket PC h4350
Sony clie peg-th55
Toshiba pocket PC e800
Palmone zire 72
Palmone tungsten e
Palmone tungsten c
Palmone zire 31
Palm treo 650
Tomtom Go One
Tomtom Go 300
Tomtom Go 500
Tomtom Go 510
Tomtom Go 700
Tomtom Go 910

DEE TEE TELECOMS SERVICES 04 Aug 06

Take advantage of the special “Discount Price” we are
offering in our products, which are: Varieties of*
Mobile Phones, Computers and accessories, Electronics
(Plasma TVs, Digital Cameras, Camcorders, Video Games,
Apple I-Pods Nanos and other mp3 player). All
available at cheap/affordable prices also cover with
a-year warranty. For further enquiry, forward your
mails to: dt_telecoms@usa.com,
dt_telecomservices@yahoo.ca, dt_telecoms@hotmail.com
+234-802-643-5378
We are looking forward to serving you better.
Best Regards,
For: Dee Tee Telecom Services
R. Craig
MOTOROLA MPX 300
MOTOROLA MPX 200
MOTOROLA V3x
Motorola V3i
Motorola V3c
Motorola W220
Motorola ROKR
NOKIA 7380
NOKIA 7370
NOKIA 7360
NOKIA 9500
NOKIA 8800
NOKIA 9300
Nokia 6101
NOKIA N70
Nokia N71,N72,N73
NOKIA N80
NOKIA N90
NOKIA N91
NOKIA N92
NOKIA N93
NEXTEL I860
NEXTEL I930
SONY ERICSSON P910
SONY ERICSSON K500i
SONY ERICSSON S700i
SONY ERICSSON P990i
SONY ERICSSON K750i
SONY ERICSSON P900
Sony Ericsson W800i
Sony Ericsson W810i
Sony Ericsson W900I
Sony Ericsson K950
Samsung E900
Samsung D870
Samsung D820
Samsung D810
Samsung D800
Samsung P900
Samsung E900
Samsung Z540
Samsung Z510
Samsung P860
SAMSUNG D500
SAMSUNG X640
SAMSUNG SGH-D410
…And other brands
I-pods (40GB)
I-pods (60GB)
I-pods video (60GB)
i-mate Jasjar
i-mate K-Jam
i-mate PDA-N
Handy Camcorders
Digital Cameras
Pentium 4/M Laptpps
Plasma TVs
==Recent Mobile==
Sharp 770SH
LG F2400
LG U8330
LG C3320
New Nseries Handsets
Nokia N93
Nokia N73
Nokia N72
Microsoft Xbox with Controller Console
Xbox 360 Console
Microsoft Xbox Console
Xbox 360 Core System Console
Xbox Console System Bundle 2 Controllers & 3 Games
Xbox Console System Bundle 2 Games
Xbox Media Center Bundle
PDAs
HP ipaq pocket PC h4150
Asus mypal a716
HP ipaq pocket PC h4350
Sony clie peg-th55
Toshiba pocket PC e800
Palmone zire 72
Palmone tungsten e
Palmone tungsten c
Palmone zire 31
Palm treo 650
Tomtom Go One
Tomtom Go 300
Tomtom Go 500
Tomtom Go 510
Tomtom Go 700
Tomtom Go 910

james 08 Aug 06

We are mobile phones wholesalers and we do sale in pieces to enhance
our sales.We deals on all brands and models of mobile phones such as
Nokia,Motorola,Samsung,Sony Ericsson,Sagem, Nextel,Sidekick
II,Sprint,Ipods, Laptops, Mp3 players etc at very cheap prices.Also, this is to reach
our customers globally that its the season of BUY TWO GET ONE FREE.
We are using
this medium to reach interested buyers of mobile phones.Do kindly reply
back if you are interested. THE KINDS OF MOBILE PHONES ARE LISTED BELOW.
US$60 Nokia 3100— US$65 Nokia 3108-
US$60 Nokia 3200— US$75 Nokia 3230
US$95 Nokia 3300 - US$85 Nokia 3310— US$25 Nokia 3315— US$29 Nokia 3330— US$30 Nokia 3350— US$35 Nokia 3410— US$35 Nokia 3510— US$40 Nokia 3510i— US$45 Nokia 3530— US$50 Nokia 3595— US$45 Nokia 3610— US$55 Nokia 3650— US$185 Nokia 3660— US$195 Nokia 5100— US$65 Nokia 5140— US$110 Nokia 5210— US$40 Nokia 5510— US$105 Nokia 5550— US$50 Nokia 5170iR— US$39 Nokia 6020— US$130 Nokia 6670— US$105 Nokia 6630— US$175 Nokia 6100— US$80 Nokia 6108— US$90 Nokia 6220— US$105 Nokia 6230— US$110 Nokia 6260— US$135 Nokia 6310— US$69 Nokia 6310i— US$70 Nokia 6500— US$60 Nokia 6510— US$60 Nokia 6600— US$135 Nokia 6610— US$80 Nokia 6630— US$175 Nokia 6170— US$145 Nokia 6650— US$82 Nokia 6800— US$105 Nokia 6820— US$110 Nokia 7200— US$185 Nokia 7210 Turquoise— US$100 Nokia 7230— US$120 Nokia 7250— US$120 Nokia 7250i— US$120 Nokia 7260— US$135 Nokia 7280— US$155 Nokia 7600— US$165 Nokia 7610— US$195 Nokia 7650— US$160 Nokia 8250— US$65 Nokia 8310— US$90 Nokia 8910 Titanium— US$160 Nokia 8910 Black— US$165 Nokia 8910i— US$185 Nokia 8890— US$115 Nokia 8850 Special Edition— US$105 Nokia 8850 Gold Edition— US$110 Nokia 8800 —————— US$430 Nokia 6680……US $270 Nokia 6681……US $220 Nokia N90……US $300 Nokia N91……US $320 Nokia N70……US $250 Nokia 6060……US $230 Nokia 6111……US $260 Nokia 8855— US$100 Nokia 9210 Communicator— US$195 Nokia 9210i Communicator— US$195 Nokia N-Gage— US$110 Nokia 9500 (communicator)— US$210 Nokia 9500 (communicator)— US$200 Sony Ericsson P800— US$155 Sony Ericsson P900— US$205 Sony Ericsson P910i— US$210 Sony Ericsson T20e— US$35 Sony Ericsson T20s— US$39 Sony Ericsson T28s— US$39 Sony Ericsson T28 World— US$45 Sony Ericsson T29s— US$49 Sony Ericsson T100— US$30 Sony Ericsson T105— US$35 Sony Ericsson T200— US$45 Sony Ericsson T230— US$55 Sony Ericsson T300— US$55 Sony Ericsson T310— US$50 Sony Ericsson T600— US$69 Sony Ericsson T610— US$130 Sony Ericsson T630— US$135 Sony Ericsson T68i— US$105 Sony Ericsson T68m— US$110 Sony Ericsson Z200— US$100 Sony Ericsson Z600— US$170 Sony CMD-J5— US$30 Sony CMD-Z7— US$35 Sony CMD-J7— US$40 Sony CMD-J6— US$40 Sony CMD-Z5— US$90 Sony CMD-MZ5— US$155 Sony Ericsson R520m— US$100 Sony Ericsson R380 World— US$90 Sony Ericsson R380s— US$105 Sony Ericsson R600— US$35 Sony Ericsson S700— US$175 Sony Ericsson K500i— US$180 Sony Ericsson K700i— US$189 Sony Ericsson K750i— US$200 Samsung SGH A200— US$50 Samsung SGH A300— US$40 Samsung SGH A500— US$70 Samsung SGH A800— US$70 Samsung SGH C100— US$85 Samsung SGH E400— US$125 Samsung SGH E600— US$129 Samsung SGH E700— US$130 Samsung SGH E715— US$155 Samsung SGH-E810— US$140 Samsung SGH-E820— US$150 Samsung SGH-E800— US$155 Samsung SGH-E850— US$140 Samsung SGH D410— US$150 Samsung SGH D500— US$155 Samsung SGH P400— US$135 Samsung SGH P510— US$139 Samsung SGH N188— US$110 Samsung SGH N288— US$60 Samsung SGH N500— US$60 Samsung SGH N620— US$60 Samsung SGH M100— US$45 Samsung SGH P400— US$140 Samsung SGH P410— US$145 Samsung SGH P500— US$155 Samsung SGH Q105— US$40 Samsung SGH Q300—- US$70 Samsung SGH R220— US$30 Samsung SGH R225— US$25 Samsung SGH S100— US$90 Samsung SGH S200— US$100 Samsung SGH S300— US$105 Samsung SGH S307— US$130 Samsung SGH S500— US$109 Samsung SGH T100— US$100 samsung SGH S105— US$35 Samsung SGH T200— US$125 Samsung SGH T400— US$60 Samsung SGH T500— US$90 Samsung SGH T700— US$99 Samsung SGH V200— US$105 Samsung SGH VM680— US$100 Samsung SGH X400— US$105 Samsung SGH X410— US$130 Samsung SGH X426— US$129 Samsung SGH-C200— US$125 Samsung SGH-X460— US$140 Samsung SGH-X450— US$130 Samsung SGH-X120— US$99 Samsung SGH X600— US$145 Samsung SGH-X610— US$140 Samsung SGH-Z105— US$120 Motorola A008— US$50 Motorola A388— US$70 Motorola A388c— US$120 Motorola A820— US$65 Motorola C330— US$20 Motorola C331— US$25 Motorola C332— US$30 Motorola C333— US$35 Motorola C350— US$69 Motorola E360— US$60 Motorola E365— US$110 Motorola E380— US$95 Motorola E398— US$125 Motorola MPX200— US$180 Motorola Accompli 008— US$49 Motorola Timeport 280— US$80 Motorola T190T— US$25 Motorola Talkabout 191— US$25 Motorola T720— US$65 Motorola T720i— US$85 Motorola V3Razor— US$145 Motorola V66— US$60 Motorola V60— US$70 Motorola V60i— US$75 Motorola V70— US$105 Motorola V80— US$115 Motorola V290— US$80 Motorola V750— US$125 Motorola V3688+— US$20 Motorola V8088— US$30 Motorola V525— US$139 Motorola V300— US$130 Motorola V400— US$125 Motorola V500— US$130 Motorola V600— US$140 Siemens A35— US$15 Siemens A40— US$19 Siemens A50— US$25 Siemens A52— US$29 Siemens A55— US$30 Siemens C45— US$30 Siemens C55— US$35 Siemens CL50— US$70 Siemens CL55— US$65 Siemens CT56— US$30 Siemens M50— US$35 Siemens M55— US$120 Siemens MC60— US$79 Siemens ME45— US$50 Siemens S45— US$60 Siemens SL42— US$65 Siemens SL45i— US$69 Siemens S55— US$85 Siemens SL55— US$125 Siemens SX45— US$155 Siemens SX1— US$180 Siemens Xelibri 1— US$60 Siemens Xelibri 2— US$70 Siemens Xelibri 3— US$110 Siemens Xelibri 4— US$80 Siemens Xelibri 5— US$65 Siemens Xelibri 6— US$85 Siemens Xelibri 7— US$85 Siemens Xelibri 8— US$95 Nextel i55sr— US$65 Nextel i2000plus— US$35 Nextel i58sr— US$30 Nextel i530— US$35 Nextel i205— US$20 Nextel i305— US$25 Nextel i35s— US$29 Nextel i88— US$30 Nextel i90— US$59 Nextel i95cl— US$70 Nextel i60c— US$40 Nextel 6510TM— US$110 Nextel i730— US$85 Nextel i733— US$95 Nexte l i736— US$105 Nextel i830— US$115 Nextel i860— US$125 Nextel i930— US$140 PDA’s HP IPaq Pocket PC H4150 ========= $190 Asus MyPal A716 ================= $175 HP IPaq Pocket PC H4350 ========= $185 Toshiba Pocket PC E405 ========== $120 Sony Clie PEG-TH55 ============== $155 Toshiba Pocket PC E800 ========== $220 PalmOne Zire 72================== $120 PalmOne Tungsten E ============== $90 PalmOne Tungsten C ============== $140 PalmOne Zire 31 ================= $65 palm Treo 650=====================$240 CONTACT PERSON ……TELLY PHONE NUMBER …….+2348020715014
sellermobilephonestore@yahoo.com
email sellersmobilephonestore@hotmail.com

james 08 Aug 06

We are mobile phones wholesalers and we do sale in pieces to enhance
our sales.We deals on all brands and models of mobile phones such as
Nokia,Motorola,Samsung,Sony Ericsson,Sagem, Nextel,Sidekick
II,Sprint,Ipods, Laptops, Mp3 players etc at very cheap prices.Also, this is to reach
our customers globally that its the season of BUY TWO GET ONE FREE.
We are using
this medium to reach interested buyers of mobile phones.Do kindly reply
back if you are interested. THE KINDS OF MOBILE PHONES ARE LISTED BELOW.
US$60 Nokia 3100— US$65 Nokia 3108-
US$60 Nokia 3200— US$75 Nokia 3230
US$95 Nokia 3300 - US$85 Nokia 3310— US$25 Nokia 3315— US$29 Nokia 3330— US$30 Nokia 3350— US$35 Nokia 3410— US$35 Nokia 3510— US$40 Nokia 3510i— US$45 Nokia 3530— US$50 Nokia 3595— US$45 Nokia 3610— US$55 Nokia 3650— US$185 Nokia 3660— US$195 Nokia 5100— US$65 Nokia 5140— US$110 Nokia 5210— US$40 Nokia 5510— US$105 Nokia 5550— US$50 Nokia 5170iR— US$39 Nokia 6020— US$130 Nokia 6670— US$105 Nokia 6630— US$175 Nokia 6100— US$80 Nokia 6108— US$90 Nokia 6220— US$105 Nokia 6230— US$110 Nokia 6260— US$135 Nokia 6310— US$69 Nokia 6310i— US$70 Nokia 6500— US$60 Nokia 6510— US$60 Nokia 6600— US$135 Nokia 6610— US$80 Nokia 6630— US$175 Nokia 6170— US$145 Nokia 6650— US$82 Nokia 6800— US$105 Nokia 6820— US$110 Nokia 7200— US$185 Nokia 7210 Turquoise— US$100 Nokia 7230— US$120 Nokia 7250— US$120 Nokia 7250i— US$120 Nokia 7260— US$135 Nokia 7280— US$155 Nokia 7600— US$165 Nokia 7610— US$195 Nokia 7650— US$160 Nokia 8250— US$65 Nokia 8310— US$90 Nokia 8910 Titanium— US$160 Nokia 8910 Black— US$165 Nokia 8910i— US$185 Nokia 8890— US$115 Nokia 8850 Special Edition— US$105 Nokia 8850 Gold Edition— US$110 Nokia 8800 —————— US$430 Nokia 6680……US $270 Nokia 6681……US $220 Nokia N90……US $300 Nokia N91……US $320 Nokia N70……US $250 Nokia 6060……US $230 Nokia 6111……US $260 Nokia 8855— US$100 Nokia 9210 Communicator— US$195 Nokia 9210i Communicator— US$195 Nokia N-Gage— US$110 Nokia 9500 (communicator)— US$210 Nokia 9500 (communicator)— US$200 Sony Ericsson P800— US$155 Sony Ericsson P900— US$205 Sony Ericsson P910i— US$210 Sony Ericsson T20e— US$35 Sony Ericsson T20s— US$39 Sony Ericsson T28s— US$39 Sony Ericsson T28 World— US$45 Sony Ericsson T29s— US$49 Sony Ericsson T100— US$30 Sony Ericsson T105— US$35 Sony Ericsson T200— US$45 Sony Ericsson T230— US$55 Sony Ericsson T300— US$55 Sony Ericsson T310— US$50 Sony Ericsson T600— US$69 Sony Ericsson T610— US$130 Sony Ericsson T630— US$135 Sony Ericsson T68i— US$105 Sony Ericsson T68m— US$110 Sony Ericsson Z200— US$100 Sony Ericsson Z600— US$170 Sony CMD-J5— US$30 Sony CMD-Z7— US$35 Sony CMD-J7— US$40 Sony CMD-J6— US$40 Sony CMD-Z5— US$90 Sony CMD-MZ5— US$155 Sony Ericsson R520m— US$100 Sony Ericsson R380 World— US$90 Sony Ericsson R380s— US$105 Sony Ericsson R600— US$35 Sony Ericsson S700— US$175 Sony Ericsson K500i— US$180 Sony Ericsson K700i— US$189 Sony Ericsson K750i— US$200 Samsung SGH A200— US$50 Samsung SGH A300— US$40 Samsung SGH A500— US$70 Samsung SGH A800— US$70 Samsung SGH C100— US$85 Samsung SGH E400— US$125 Samsung SGH E600— US$129 Samsung SGH E700— US$130 Samsung SGH E715— US$155 Samsung SGH-E810— US$140 Samsung SGH-E820— US$150 Samsung SGH-E800— US$155 Samsung SGH-E850— US$140 Samsung SGH D410— US$150 Samsung SGH D500— US$155 Samsung SGH P400— US$135 Samsung SGH P510— US$139 Samsung SGH N188— US$110 Samsung SGH N288— US$60 Samsung SGH N500— US$60 Samsung SGH N620— US$60 Samsung SGH M100— US$45 Samsung SGH P400— US$140 Samsung SGH P410— US$145 Samsung SGH P500— US$155 Samsung SGH Q105— US$40 Samsung SGH Q300—- US$70 Samsung SGH R220— US$30 Samsung SGH R225— US$25 Samsung SGH S100— US$90 Samsung SGH S200— US$100 Samsung SGH S300— US$105 Samsung SGH S307— US$130 Samsung SGH S500— US$109 Samsung SGH T100— US$100 samsung SGH S105— US$35 Samsung SGH T200— US$125 Samsung SGH T400— US$60 Samsung SGH T500— US$90 Samsung SGH T700— US$99 Samsung SGH V200— US$105 Samsung SGH VM680— US$100 Samsung SGH X400— US$105 Samsung SGH X410— US$130 Samsung SGH X426— US$129 Samsung SGH-C200— US$125 Samsung SGH-X460— US$140 Samsung SGH-X450— US$130 Samsung SGH-X120— US$99 Samsung SGH X600— US$145 Samsung SGH-X610— US$140 Samsung SGH-Z105— US$120 Motorola A008— US$50 Motorola A388— US$70 Motorola A388c— US$120 Motorola A820— US$65 Motorola C330— US$20 Motorola C331— US$25 Motorola C332— US$30 Motorola C333— US$35 Motorola C350— US$69 Motorola E360— US$60 Motorola E365— US$110 Motorola E380— US$95 Motorola E398— US$125 Motorola MPX200— US$180 Motorola Accompli 008— US$49 Motorola Timeport 280— US$80 Motorola T190T— US$25 Motorola Talkabout 191— US$25 Motorola T720— US$65 Motorola T720i— US$85 Motorola V3Razor— US$145 Motorola V66— US$60 Motorola V60— US$70 Motorola V60i— US$75 Motorola V70— US$105 Motorola V80— US$115 Motorola V290— US$80 Motorola V750— US$125 Motorola V3688+— US$20 Motorola V8088— US$30 Motorola V525— US$139 Motorola V300— US$130 Motorola V400— US$125 Motorola V500— US$130 Motorola V600— US$140 Siemens A35— US$15 Siemens A40— US$19 Siemens A50— US$25 Siemens A52— US$29 Siemens A55— US$30 Siemens C45— US$30 Siemens C55— US$35 Siemens CL50— US$70 Siemens CL55— US$65 Siemens CT56— US$30 Siemens M50— US$35 Siemens M55— US$120 Siemens MC60— US$79 Siemens ME45— US$50 Siemens S45— US$60 Siemens SL42— US$65 Siemens SL45i— US$69 Siemens S55— US$85 Siemens SL55— US$125 Siemens SX45— US$155 Siemens SX1— US$180 Siemens Xelibri 1— US$60 Siemens Xelibri 2— US$70 Siemens Xelibri 3— US$110 Siemens Xelibri 4— US$80 Siemens Xelibri 5— US$65 Siemens Xelibri 6— US$85 Siemens Xelibri 7— US$85 Siemens Xelibri 8— US$95 Nextel i55sr— US$65 Nextel i2000plus— US$35 Nextel i58sr— US$30 Nextel i530— US$35 Nextel i205— US$20 Nextel i305— US$25 Nextel i35s— US$29 Nextel i88— US$30 Nextel i90— US$59 Nextel i95cl— US$70 Nextel i60c— US$40 Nextel 6510TM— US$110 Nextel i730— US$85 Nextel i733— US$95 Nexte l i736— US$105 Nextel i830— US$115 Nextel i860— US$125 Nextel i930— US$140 PDA’s HP IPaq Pocket PC H4150 ========= $190 Asus MyPal A716 ================= $175 HP IPaq Pocket PC H4350 ========= $185 Toshiba Pocket PC E405 ========== $120 Sony Clie PEG-TH55 ============== $155 Toshiba Pocket PC E800 ========== $220 PalmOne Zire 72================== $120 PalmOne Tungsten E ============== $90 PalmOne Tungsten C ============== $140 PalmOne Zire 31 ================= $65 palm Treo 650=====================$240 CONTACT PERSON ……TELLY PHONE NUMBER …….+2348020715014
sellermobilephonestore@yahoo.com
email sellersmobilephonestore@hotmail.com

daniels hector 09 Aug 06


Phones,laptops,ipods and tvs at affordable prices

Trade with us in our Mid Year sales at House Of Trade Ltd.
Benefits/bonanza: Free shipping service for bulk purchase,Cheap prices and Immediate shipping delivery service.Products are brand new,branded free,refurbished and come with one year international warranty.


Cellphones
Nokia N93====250 USD
Nokia N92====230 USD,
Nokia N90====220 USD,
Nokia N80====200 USD
Nokia 8800====180 USD,
Nokia N70====170 USD,
Nokia 6680====140 USD,
Nokia N71====175 USD
Nextel 1930====130USD,
Nextel 1860=====112USD,
Nextel 1870====130 USD
Pamtero 600====140 USD,
Pamtero 650====150 USD,
Treo 650====130 USD
Treo 700====180 USD
Sick kick====110 USD
Side kick 2====130 USD
Side kick 3 ====150 USD
Siemens M55 ====120 USD
Siemens SL55 ====125 USD
Siemens SX45 ====155 USD
Siemens SX1 ====180 USD
Motorola V70=====105 USD
Motorola V80=====115 USD
Motorola E398=====125 USD
Motorola MPX200=====180 USD
Motorola V750=====125 USD
Sony Ericsson P900=====150 USD
Sony Ericsson P910i=====200 USD
Sony Ericsson K700=====180 USD
Sony Ericsson K300i=====150 USD
Sony Ericsson W600i=====180 USD
Sony Ericsson W800i=====200 USD

Laptops
Apple g4 powerbook====400 USD,
Apple g5 powermac====550 USD,
Apple g4 powerbook=====420 USD
Sony vaio a217s=====500 USD
Sony vaio b1vp=====400 USD
Sony vaio t370p=====370 USD
Sony vaio a215z 60gb=====450 USD

Ipods
Apple 20 GB iPod Nano====80 USD
Apple 4 GB iPod Mini Pink M9435LL/A====70 USD
Apple 40 GB iPod photo====120usd
Apple 4 GB iPod Mini Silver M9160LL/A====70 USD
Apple 60 GB iPod Photo M9830LL/A====100 USD
Apple 60 GB iPod photo ====120 USD
Apple 30 GB iPod Photo M9829LL/A====115 USD
Apple 512 MB iPod ShuffleMP3 Player====70 USD
Apple 4 GB iPod Mini Blue M9436LL/A====100 USD
Apple 2 GB iPod Nano====110 USD
Apple 60 GB iPod Video====200 USD
Apple 30 GB iPod Video====160 USD

Tvs
Sony Grand WEGA SXRD KDS-R60XBR1 60 in Rear-Projection LCoS TV===700USD
Sharp Aquos LC-26DA5U 26 in’ LCD TV==== 350 USD
Panasonic TH-42PHD8UK 42 in Flat Panel Plasma TV==== 500 USD
Samsung HLR5078W 50 in Rear-Projection DLP TV==== 580 USD

Contact :

Daniels
houseoftrade@execs.com
7183952738
30 boulevard
new york city
usa

garry valle 09 Aug 06

WE ARE AN ELECTRONIC DEALER WHO SPECIALIZES IN THE SALES OF MOBILEPHONES, LAPTOPS, PLASMA TV, IPODS, PSP, XBOX
dt_mobilephoneseller@yahoo.com or dt_mobilephoneseller@hotmail.com
HERE ARE SOME OF OUR PRODUCT PRICE LIST IN STOCK
NOKIA 6230……..$130usd
NOKIA 6230i……..$140usd
NOKIA 6260 ……..$130usd
NOKIA 9300 ……..$130usd
NOKIA 9500 ……..$140usd
NOKIA 6230 ……..$130usd
NOKIA 8800 ……..$180usd
NOKIA 6680 ……..$110usd
NOKIA 6682 ……..$120usd
NOKIA 7650 ……..$130usd
NOKIA E61 ……..$155usd
NOKIA E60 ……..$150usd
NOKIA E70 ……..$160usd
NOKIA N70 ……..$180usd
NOKIA N80 ……..$150usd
NOKIA N90 ……..$190usd
NOKIA N91 ……..$160usd
NOKIA N92 ……..$170usd
NOKIA N93 ……..$200usd
MOTOROLA RAZOR V3 ……..$130usd
MOTOROLA RAZOR V6 ……..$140usd
MOTOROLA SLVR L7 ……..$140usd
MOTOROLA SLVR V8 ……..$140usd
MOTOROLA A1000 ………..$150usd
MOTOROLA MPX 220 …….. $120usd
MOTOROLA MPX 300 …….. $140usd
SONY ERICSSON K700i ……$130usd
SONY ERICSSON k750i ……$140usd
SONY ERICSSON W800i ……$150usd
SONY ERICSSON W900i ……$180usd
SONY ERICSSON S700i …….$140usd
SONY ERICSSON P900 ……$140usd
SONY ERICSSON P910i …….$150usd
SONY ERICSSON Z1010 ………..$160usd
NEXTEL i870 AT JUST…..$120usd
NEXTEL i860 AT JUST…..$100usd
NEXTEL i930 AT JUST…..$140usd


TREO 650 AT JUST …….$140usd
TREO 700W AT JUST ……$140usd


SIDEKICK II AT JUST…..$120usd
SIDEKICK III AT JUST….$140usd
Qtek s200 =$100
Qtek 9000 =$130
Qtek 8310 =$200
Qtek 8300 =$210
Qtek 9100 =$240
Qtek 8100 =$250
Qtek s110 =$210
Qtek s100 =$200
Qtek 9090 =$210
Qtek 8020 =$200
Qtek 8010 =$180
Qtek 2020i=$240
Qtek 2020 =$250
Qtek 8080 =$130
Qtek 8060 =$160
Qtek 1010 =$150
Qtek 7070 =$250
GAME
W/xbox 360 hard drive,
Xbox 360 wireless controller,
Xbox 360 faceplate,
Xbox 360 headset,
Xbox 360 component hd-av cable,
Xbox live silver membership
(#xbox360pla) $260 per-unit buy 3 and take one free
play station 1… $120
play station 2 …$130
play station 3…$150
x_box 360….$200
GARMIN 396…$150
Game boy latext edition……$110
PDA
Palm Zire 72 PDA-$100usd
Sony PEG-SJ33 Color CLIÉ Handheld PDA-$120usd
Sony CLIÉ PEG-UX50 PDA-$150usd
HP iPAQ Pocket PC hx4705 PDA-$160usd
Palm Tungsten E PDA-$60usd
Palm Tungsten T5 PDA-$80usd
Palm LifeDrive Mobile Manager PDA-$100usd
HP iPAQ Pocket PC HX4700 PD-$200usd
Sharp Mobilon HC-4100 PDA-$100usd
o2 XDAII MINI integrated Pocket PC & GSM phone-$300usd
o2 XDAIIS integrated pocket PC & GSM Phone-$330usd
HP Ipaq HX4700 Pocket PC -$200usd
HP Ipaq HX2700 Pocket PC …………..$300usd
APPLE IPOD
Apple iPod nano 4GB:$131.50us
Apple iPod nano 2GB:$112.00us
Apple 30 GB Video iPod:$202.50us
Apple 60 GB Video iPod:$217.00us
Apple 20 GB iPod : $126.00USD
Apple 4 GB iPod Mini:$105.00USD
Apple 6 GB iPod Mini:$114.00USD
Apple 40 GB iPod photo:$110.00USD
Apple 60 GB iPod photo:$130.00USD
Apple 30 GB iPod Photo:$116.00
Apple 512 MB iPod Shuffle MP3 Player:$94.00
LAPTOPS
laptops Toshiba Satellite A75-S229 Laptop Computer—-$200
Toshiba Satellite M45-S311 Laptop Computer—-$390
Toshiba Satellite R15-S822 Laptop Computer—-$600
Toshiba Qosmio G15-AV501 Laptop Computer—-$1000
Toshiba Satellite A65-S126 Laptop Computer—-$200
Toshiba Satellite P25-S526 Laptop Computer—-$1000
Toshiba Satellite A45-S120 Laptop Computer—-$300
Toshiba Satellite M35X-S149 Laptop Computer—-$400
Toshiba Qosmio E15-AV101 Laptop Computer—-$900
Toshiba Satellite P35-S609 Laptop Computer—-$850
Toshiba Qosmio F15-AV201 Laptop Computer——$650
Toshiba Portege M200 Laptop Computer———$500
Pentium 4——————————————————-$450
Send us an email to our email our below address at:
dt_mobilephoneseller@yahoo.com or dt_mobilephoneseller@hotmail.com

brilla 09 Aug 06


WE ARE AN ELECTRONIC DEALER WHO SPECIALIZES IN THE SALES OF MOBILEPHONES, LAPTOPS, PLASMA TV, IPODS, PSP, XBOX,
HERE ARE SOME OF THE PHONES WE HAVE IN STOCK,
FOR SELL MOTOROLA RAZOR V3 L MOTOROLA V3x , SONY ERICSSON P910i
nokia n93…………..$220usd
Nokia n92…………..$200ud
Nokia N70…………..$140usd
Nokia N71…………..$155USD
Nokia N90…………..$180usd
Nokia N91…………..$190usd
Nokia n80…………..$170usd
Nokia 6682………….$160usd
Nokia 6830………….$160usd
Nokia 7700………….$130usd
Nokia 1110………….$105usd
Nokia 1600………….$115usd
Nokia 2125………….$125usd
nokia 3250………….$200usd
Nokia 2255………….$100usd
Nokia 3128………….$100usd
Nokia 5140i…………$125usd
Nokia 6101………….$135usd
Nokia 6030………….$100usd
Nokia 6060………….$110usd
Nokia 7280………….$127usd
Nokia 7600………….$90usd
Nokia 7610………….$100usd
Nokia 7710………….$110usd
Nokia 810…………..$125usd
Nokia 8800………….$135usd
Nokia 8910i…………$145usd
Nokia 9210i…………$142usd
Nokia 9300………….$145usd
Nokia 9500………….$170usd
Nokia N Gage QD……..$128usd
O2 3G Datacard………$127usd
Orange Blackberry……$200usd
Orange 3G Datacard…..$165usd
Orange SPV C500……..$145usd
Orange SPV M2000…….$134usd
Panasonic X60……….$129usd
Panasonic X70……….$134usd
Panasonic X300………$124usd
Panasonic X700………$152usd
Samsung D410………..$145usd
Samsung D500………..$160usd
Samsung d500………..$180usd
Samsung E310………..$134usd
Samsung E330………..$132usd
Samsung E600………..$128usd
Samsung E630………..$123usd
Samsung E700………..$125usd
LG 8150…………….$156usd
LG 8150…………….$145usd
LG G8000……………$134usd
MDA4……………….$130usd
Mitac MIO 8930………$280usd
Motorola A600……….$146usd
Motorola A630……….$148usd
Motorola A760……….$150usd
Motorola A780……….$154usd
Motorola A840……….$162usd
Motorola E1…………$134usd
Motorola MPX………..$125usd
Motorola MPX100……..$120usd
Motorola MPX300.,……$115usd
Sony Ericsson J210i….$120usd
Sony Ericsson J300i….$122usd
Sony Ericsson K300i….$123usd
Sony Ericsson K508i….$132usd
Sony Ericsson K600i….$128usd
Sony Ericsson K608i….$127usd
Sony Ericsson S600i….$134usd
Sony! Ericsson V600i…$132usd
Sony Ericsson V800i….$137usd
Sony Ericsson W800i….$140usd
sony Ericsson w600i….$138usd
sony Ericsson p910i….$140usd
Nextel i930…………$130usd
Nextel i870…………$120usd
Nextel i860…………$110usd
treo 600……………$150usd
Treo 650……………$160usd
Panasonic TH-37PHD8UK Plasma $350
Panasonic TH-42PWD8UK Plasma $600
Panasonic TH-42PHD8UK Plasma $500
Panasonic TH-42PD50U EDTV $ 450
Panasonic TH-42PX50U Plasma $650
Panasonic TH-50PX50U Plasma $700
panasonic TH-65PHD8UK Plasma $900
Sony FWD-42PV1 Plasma Display $500
Sony PFM-42X1 Plasma Display $550
Sony FWD-50PX2 Plasma Display $700
Philips 42PF7320A/37 Plasma TV $600
Philips 42PF9630A/37 Plasma HDTV $700
Philips 50PF7320A/37 Plasma HDTV $720
Philips 50PF9630A/37 Plasma HDTV $550
Philips 50PF9830A/37 Plasma HDTV $800
Samsung HPP3761 Plasma TV $610
Samsung PPM42M5S Plasma Display $505
Samsung SPP4251 Plasma TV $700
Samsung PPM42M5H Plasma Display $550
Samsung HPR4252 Plasma $680
Samsung HPR4262 Plasma TV $450
Samsung HPR4272 Plasma $560
Samsung PPM50M5H Plasma Display $870
Samsung HPR5052 Plasma $670
Samsung HPR5072 Plasma $780
Samsung HPP5581 Plasma TV $780
Samsung PPM63H3Q Plasma Display $700
Samsung HPR6372 Plasma $820
Hitachi CMP4211u Plasma $850
Hitachi CMP4212u Plasma $350
Hitachi 42HDF52 Plasma HDTV $400
Hitachi 42HDT52 Plasma TV $440
Hitachi 55HDS52 Plasma HDTV $480
Hitachi 55HDT52 Plasma TV $650
Hitachi CMP-55HDM71 Plasma $420
AOC Envision A42W64 Plasma $400
Maxent MX-42VM7 Plasma EDTV $370
Maxent MX-50X2 Plasma $300
NEC 42VP5 Plasma TV $400
NEC 42VM5HA Plasma TV $470
NEC 42VR5HA Plasma - Silver $300
NEC PX-42XM3A Plasma Display $500
NEC PX-42XM4A Plasma Display $450
NEC PX-42XR4A Plasma Display $550
NEC PX-50XM5A Plasma Display $570
NEC PX-50XR5A Plasma Display $500
NEC PX-61XM3A Plasma Display $600
NEC PX-61XM4A Plasma Display $750
NEC PX-61XR4A Plasma Display $700
NEC PX-84VP5A Plasma Display $690
NEC PX-84VM5A Plasma Display $650
Pioneer pdp-424mv plasma TV -$1,800
Pioneer pdp-42a3hd plasma TV -$1,720
Pioneer pdp-434cmx plasma tv-$1,880
Pioneer pdp-43a5hd plasma tv-$1,800
Pioneer pdp-4360hd plasma TV -$1,700
Pioneer pdp-504cmx plasma tv-$1,800
Pioneer pdp-505cmx plasma TV -$1,670