Little tweaks, huge impact May 01
22 comments Latest by Mattias
I love reading about little changes that make a big difference. The airline industry seems to be a great example.
This article talks about how American Airlines made some small changes to save a lot of fuel:
For instance, pilots were instructed to taxi around the airport with only one engine turned on, a measure that would save about $4 million a year…
And today I saw an article about how airlines are starting to fly slower to save fuel. JetBlue has been flying slower for two years (JetBlue adds an average of just under two minutes to each flight, and saves about $13.6 million a year in jet fuel). Southwest and Northwest are experimenting with it now:
Southwest Airlines started flying slower about two months ago, and projects it will save $42 million in fuel this year by extending each flight by one to three minutes… On one Northwest Airlines flight from Paris to Minneapolis earlier this week alone, flying slower saved 162 gallons of fuel, saving the airline $535. It added eight minutes to the flight, extending it to eight hours, 58 minutes.
It’s a good reminder that while big changes can have a big impact (like American Airlines grounding some of their Super 80 gas guzzlers), sometimes little tweaks (like flying slower) can have a big impact too. Always keep an eye out for the little things. There’s usually a lot of low hanging fruit.



Got a web design project in mind? Find a web designer on Haystack. Browse by visual style, portfolio, budget, and geographic location.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.
22 comments so far
AndrewH 01 May 08
I love* that Delta is now charging $25 for any additional carry-on bags. Your first one is free.
Who needs to save money flying slower when you can just charge more for sh!t service and delayed flights.
Living in a Delta hub sucks
Jim Jeffers 02 May 08
Flying slower? The same works in your car too. Driving to work nearly 20 miles a day on the freeway in decreasing my cruising speed from 70mph to 60mph (limit is 65) has risen my average distance between fill-ups from 350 to 460mpg. I can’t say I’ve noticed a difference in the time I get to work either. You guys should do a post about ‘hypermiling’ – try it too if you haven’t already – it’s actually kind of fun :)
Phil McThomas 02 May 08
I read in a mag a couple of months ago that (I think) Alaskan Airlines had reconfigured the layout of kiosks, check-in desks and queues in their terminal in (I think) Anchorage. Not only did it dramatically reduce check-in times, but obviated the need to build a new terminal altogether.
Not a minor change, but minor compared to building a new terminal.
Jim 02 May 08
How ‘bout American’s long-standing tradition of not painting their aircraft, which makes them lighter and saves fuel.
http://www.americanwaymag.com/aw/issue/vantage_point.asp?archive_date=1/15/2004
Ian Sefferman 02 May 08
Mark 02 May 08
Those same consultants that Ian refers to must have worked with American Airlines back in 1987, saving them $40,000 by removing one olive from all the salads in the on-board meals.
http://travel.nytimes.com/2005/06/09/business/09frills.html
andymurd 02 May 08
I worked for a manufacturing company that had a huge number of buildings spread over several acres.
An undergraduate discovered that by adding a device to each urinal in the male toilets they could save £40,000 per year by not flushing at night when only security personnel were on site.
Derick 02 May 08
Um….there’s a problem with this argument. The “size” of the tweaks is only stated in absolute terms. The total savings of $160 million described in the first linked article amount to 0.7% of AMR (American’s parent corporation)’s annual revenue for 2007.
The $4 million hailed in the first quote offer a whopping 0.017% savings relative to 2007 annual revenue.
Acc. to the US Bureau of Transport Statistics, commercial air travel required 13,458,000,000 gallons of jet fuel in 2006. American’s reduction by 84,000,000 gallons (in the first linked article) would amount to 0.6% percent of that.
Statistics are a powerful tool, when used properly. Unfortunately, in the media they are almost always misused in ways that overdramatize the importance of the points being made, for PR reasons or just to make a story sound more significant than it is.
Don Schenck 02 May 08
Constant And Never-ending Improvement (CANI) is a precept that I live by. Pays big dividends because it’s like compound interest.
Any else recognize “CANI” and living by it?
Doug Johnson 02 May 08
Not a small change, but Starrports redesign airports to create fuel savings for every plane that takes off or lands. http://www.usatoday.com/news/graphics/starrport/flash.htm
Derick 02 May 08
On the other hand, as Jim Jeffers pointed out, the percentage gains in fuel savings if drivers would just slow down on the freeways are huge. He reports a 31% decrease in fuel consumption. I’ve had about a 12% decrease by going from driving 75 or so avg. to 65.
Airlines are already at the point where they’ve optimized their fuel consumption so that it’s hard to make all but the tiniest incremental changes. But drivers aren’t.
Multiply the savings Jim & I have experienced by the hundreds of millions of American drivers, and every day we could save more fuel than American Airlines is saving annually with these measures. It’s up to you, folks.
Oliver Sweatman 02 May 08
My sense is that the most successful companies know when/how to make the big bold leaps, but also know the importance of fine-tuning the model as they go (collecting the low-hanging fruit). e.g. Apple transformed the music retail business w/ the launch of iTunes, and keeps tweaking (obsessively?) to optimize the experience, enabling it to stay well ahead of competitors.
Mike 02 May 08
@ AndrewH: Living in a Delta hub sucks
Tell me about it. I just paid $1,429 for a round trip from Cincinnati to DC for late May. Last month, I paid over $700 to fly Cincinnati to Nashville (a 4 hour drive) while a coworker paid $129 for the same trip from Chicago to Nashville.
Boo hoo for the poor airlines.
Kev 02 May 08
But to counter Ian and Mark, sometimes the things that are being taken away are completely pointless – take Southwest and their trash bag logo …
link
Daniel Miller 02 May 08
”...low hanging fruit”
Thanks for giving me a reason for an early Friday afternoon shot.
David Andersen 03 May 08
“I love reading about little changes that make a big difference. The airline industry seems to be a great example.”
The airline industry is so terrible that any small positive change would make a big difference. They can only go up.
Troy 03 May 08
The arguments about fuel consumption in cars is more relevant IMO . As drivers, we can do a number of things to reduce fuel consumption. The easiest option has already been stated- drive slower. Is it any wonder that we didn’t have a fuel crisis until the national speed limit was raised from 55 to 65? I didn’t see why we needed to raise the speed limit since most people (at least those that I know) drive +10 over speed limit anyway. Reducing the speed limit to 60 or even back to 55 mph will have a big (positive) impact on our fuel dependency.
SystemsThniker 07 May 08
This is precisely what the concept of Leverage Points is all about.
Mattias 08 May 08
Flying 8 minutes slower saved the airline $535.
However, it cost perhaps 200 passengers each 8 minutes of their life, not even by shortening it byt forcing them into a an airplane seat after a 8-hour flight.
Assuming that their average hourly salary might be perhaps $30, it cost them together $800, more than the airplane saved.
This calculation does make many assumptions (that they did not work in the plane, nor were going to “waste” the time later), and does not consider the environmental cost of fuel use, but the point still remains: Little tweaks that save you money can also make huge numbers of other people slightly less happy.
I would indeed be willing to pay my $3 share of the extra fuel cost to get the flight over with 8 minutes quicker.
Ken Nickless 08 May 08
Adding an extra 5 minutes or even ten minutes to any flight would be accepted by the majority of airline passengers as long as it was translated into fare savings for the public.
However I doubt that this will transpire!
Johnnyc 08 May 08
Hey Mattias! Nice!
You’d spend the three bucks to help speed the human race to any earlier demise just so you can get somewhere 8 minutes earlier? I didn’t read time and money as the ‘point’ here. More like using ‘less’. No?
We’d better keep out of the way on the freeway when you’re about too, I guess.
Mattias 08 May 08
Johnnyc, as I said, I did not consider environmental impacts in my calculation. Of course flying slower and using less fuel is better for the planet, and I even support driving and flying slower for that reason.
What I was arguing though was that those little tweaks that can result in huge savings are often the result of making other people slightly less well off. And over all the affected persons this can add up to much more than the savings.
To move away from the tangential issue of pollution and back to economics, let’s consider the “remove 3 sesame seeds” case. I assert that if the buyers were given a choice, they would choose to pay for those 3 seeds.
You’re safe on the freeway, I cycle to work :)
By the way, based on various data sources online about 767 fuel use, I calculated that the extra fuel used in those 8 minutes would be 1.3 gallons per passenger. Do you drive slower than the speed limit on the freeway to save that amount?
Comments are closed