This promo video for SoundCloud shows how much style you can inject into a screencast. You can tell they are speaking directly to a certain audience through their attitude, visuals and music. I particularly like how they intentionally show some purple desktop background around the browser window. Screencasts often look the same when you don’t see anything beyond the edges of the browser window. Well done guys!
About Ryan
Ryan joined 37signals as a UI designer in 2003. He worked closely on the design and concept of Basecamp, Backpack, Highrise, and Campfire. Also a programmer and strategist, Ryan's role includes managing product development and guiding decisions at the company.Read all of Ryan’s posts, and follow Ryan on Twitter.
Watched by Ryan on October 18 2008. There are 10 comments.
Erik Dungan 18 Oct 08
Dang, I thought my screencasts were good. Well, at least the RIAA wont be bothering me :)
Forrest Zeisler 18 Oct 08
It’s definitely a great screencast, but I’m more interested in the product. I would write more, but I have to go check it out.
Daniel 18 Oct 08
I agree. A very, very well-produced screencast indeed! The pacing was a bit off sometimes, and I mistook the first applications shown for SoundCloud’s, before the narration kicked in again. But that’s picking nits.
I do think, that it probably works even better in its original context. As Zeisler pointed out above, there’s a lack of basic information about the product itself. I don’t know if it’s a(nother) social network, a service, a “real” web application, etc.
But everyone’s a critic, and I’m no better. It’s still a very impressive screencast!
Mimo 18 Oct 08
Really well done. I like the music. The guys are from Berlin. Cool. Prooves that germans can do some cool Webstuff.
Joshua Sierles 18 Oct 08
Berlin is a great city: cheap, central, hip. it’s no surprise that it has a thriving startup scene producing cool tools like this. I love the upload experience. While your file uploads, you can add the description, share it, etc.
Oh, Soundcloud is built on Ruby on Rails.
Justin Ward 18 Oct 08
Thanks for sharing this. I want to check out this company more and I definitely want to up the anty on my future screencast qualities. Seriously, very well done.
Will 19 Oct 08
The background music gets really effing annoying after a while…especially the drag after the “there are no limits to file size” part. Still, the narrator sounds hot. Is that an Aussie accent? She could whisper sweet nothings in my ear all day long.
music. marketing. management 19 Oct 08
NZ accents are cool! heh heh yeah nah sweet as pitch bro.
Ole Begemann 19 Oct 08
Mimo said: The guys are from Berlin. Cool. Prooves that germans can do some cool Webstuff.
As a German I like that comment. But even though they are based in Berlin, I believe the team is Swedish. Congrats to Soundcloud for building such a cool product.
Felipe Koch 21 Oct 08
That is an awesome screencast showing a bit about their product.
The background music couldn’t be better suited, in my humble opinion.
This discussion is closed.