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Seen by Matt on November 21 2008:

economistcrop.jpg

Pizza pie charts from The Economist’s “Get a World View” campaign. Philly pizzerias distributed the boxes which display pie charts with statistics related to world food distribution, emphasizing those used in pizza production (e.g. global wheat consumption, world cheese imports, arable crop land, etc.).

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4 comments so far

dusoft 22 Nov 08

Could you please post not only the thumbnail, but link the thumbnail to the large version? What’s the sense of linking thumb to thumb? Where is usability, huh?

CJ Curtis 23 Nov 08

“The idea was to target a youth market by branding their favorite source of sustenance.”

Someone explain this to me, cause I definitely don’t get it. Why would college kids give a ratt’s ass about world cheese consumption?

Rachel 24 Nov 08

I really like that, great use of a pie chart cause it looks like the pizza and it makes you think about the food you’re eating – very good!

Chris Harrington 28 Nov 08

Agree. That is a tasty looking pie chart.

Comments are closed