This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products.

Business cards?

A mobile web widget of some description?

Pancakes!

iPhone?

A Mac OS X widget?

I’m going with an iPhone app.

Looks like a identity card or license to me. I’m going to guess unification of user accounts across all apps into a single “37signals id” for each user. If I’m right I will be very happy. Been waiting for years.

“little something”, this is definitely not an iPhone app. Maybe, a widget (Dashboard or for the web)?

Guessing a new service based around financial management.

A new line of Band-Aids?

Augmented reality project? :P

37 Signals branded VISA card? :)

Augmented reality business card for 37 signals?

I agree with @RickVugteveen. Its got to do with security or identity. Sure wish it was a digital/printed card so i would never have to type a password again ;)

Easily a hybrid name tag/new age band-aid!

I’m gonna guess business cards, too…

Integration across apps!? Please!

Looks more like gauze than a band-aid…

a widget acting as a dashboard of info from your accounts that allows for updates without logging in as well as becoming a constant brand reminder.

New SvN CSS ?

Conference badge.

Looks like toilet paper to me :-)

RFID tag – to be glued on 37s staff member’s foreheads…

please let this be to linkedin what facebook is to myspace

a dull guessing game

Fishnet Stockings! 37Signals does porn?

A Growl/Growl-type native notifier utility

When I saw your twitter about jobs ads on iphone developers. My guess is iphone apps. :)

No idea, but I hope it’s what @RickVugteveen is suggesting.

HBI – oh now you guess what THAT means!

MichaelAndMichaelHaveIssues.com

Looks like the background of money. I’ll bet it’s 37Signals Bucks. Earn them by doing their dirty work, use them to pay for services.

looks like a blank cheque for my liking…

Taking a dump?

Limited edition 37signals trading cards, because, let’s face it, cool and edgy small-team companies these days are the technology equivalent of boy bands.

Your new line of 37s security envelopes.

Mouse pad :-)

Free iPhone app (sweet).

I would also go for integration between 37s apps (or just to-do list templates in Highrise deals).

Keep up the good work.

Obviously, this post is only inviting the formation of unrealistic expectations. The real answer can only disappoint.

37s branded dog tags?

It’s a soap box!

No, it’s a Nintendo DS skin!

You’re releasing 37s credit cards! (not)

um… a ceramic sushi serving dish? That’s all I’ve got

I guess it’s a small little new service built around personal identity… Perhaps an online identity/business card service, maybe with an openid provider service mixed in (yes I know the space is crowded but…)

Based on the moneylike pattern in the background, I’m going to take a risk and assume it’s something financially focused. I seriously doubt it’s a Mint.com competitor, so it’s maybe an invoicing product? Sure there’s already a bunch that tie-in with 37s’ products, but why not one that REALLY ties-in?

Either that, or you’re planning on opening your own credit union.

Id card for 37Signals conference, maybe.

No Idea ??

A new browser.

37s currency

It’s nothing? an experiment in feed back for something that could be a lot of things? that would be awesome :)

Def 37id. How could it be anything else?

Greetings, For some weird reason the background SCREAMS Google Wave integration. Probably one of the more out there guesses, but…that’s what it says to me. :)

— Morgan

A partnership between depends and 37signals?

I’m gonna guess, “twitterish.”

This is an iPhone app mockup. Look at the format :)

Come on. Gift vouchers!

Looks like a Growl notification to me…

Growl skin?

World Peace!

This must be some widget or a part of an iPhone app!

QuickBooks competitor of sorts.

It looks like a Rorschach-esque guessing game designed to poll your fanbase about what it is you should be working on…

Or an Iphone app…

A card for camouflaging micro-dots – making it easy to pass them to enemy agents.

37 Signals visa card?

I’m going to guess unification of user accounts across all apps into a single “37signals id” for each user.

Sort of like OpenID, you mean?

Stephen

Uh oh… Drop shadows?! :/

Panty Liners

hair product?

A water cooler? No, no, I got it. It’s an Expresso Machine. No? An ice cream maker?

For sure, the new 37signals’ business cards :)

A refrigerator magnet?

Looks like the background to a CAPTCHA too me.

It’s a 292×155 pixel Portable Network Graphic file.

Nice work!

At first glance I thought it was a jpg, but after review, I’m quite certain it’s a png.

Business card seems too obvious…not sure what else it could realistically be though.

Windows Seal of Genuine Authenticity Stickers?

A 37SignalPhone? That’ll really put all you fanboys in a quandary.

A Secret recipe for Banana Bread!

WOW ! I’m not sure which is sillier…the fact that so many people made guesses based on a vague shape….or the fact that I read them all. Hmmmm…wish you guys would get back to posting really relevant stuff instead of silly stuff. Although, I guess baiting the hook constantly is good marketing.

Rather than app, I think it’s mobile web or iphone optimised versions of BaseCamp et al. Do I win anything if I’m right?

An iPhone cover. That’s the backside with the 37signals logo perfectly sized, fitted, and colored to “hide” the camera lens.

A deck of playing cards. Joker1 = David, Joker2 = Jason, King = Basecamp, Queen = Highrise, etc…

CFD – computational fluid dynamics study of the dynamics of things that flow. Using CFD , you can build a computational model that represents a system or device that you want to study. Then you apply the fluid flow physics and chemistry to this virtual prototype, and the software will output a prediction of the fluid dynamics and related physical phenomena.

In other words, your book cover???

Guys, come one. It’s a 292px ×155px .PNG file! Hosted on S3 Amazon!

Business card view for a new job board website?

Skynet. Definitely Skynet.

A “What I’m working on” widget.

Obviously this is the new 44d0bd04f0eabd5eeb052f9bf6d4d53c they have been talking about building. They give it away in the filename.

Starts with “i” ends with “phone.”

Artificial Buzz creator? No, what Dave! said.

A levitating fly trap

Microfiber cloths for cleaning monitors, iphones, glasses, etc.

Swag rules!

Wireless vibrating butt-plug? To give you a buzz if a project milestone is updated, for instance.

While this could be the background for something on the iPhone, but I don’t think they’d show this to us in landscape view if it were to be an app—plus they wouldn’t have webbing in the background on an app.

By going landscape view and showing the webbing—I’m thinking this is actually much closer to a real finished product. And that product, like Fred said, is an iPhone skin with their logo on it. And whoever guesses that in the thread ought to get a free one!

A pony? +1 business cards

An asshole patch, meters the dosage of bad ideas.

Looks like a virtual business card to me. Could be something web based involving OpenID and microformats to unify 37signals accounts over all products.

It’s simply a new way to view your Contacts within Highrise.

Much like Outlooks ability to display your Contacts are “business cards”

I doubt this is a landscape view of anything. Rather, it’s the top portion, cropped. Given that, I’d say it’s an upcoming redesign of SvN.

I don’t know what it is … but I want one!

A virtual business card / profile for use in the new expanded job board.

Basically, the board now can be used to match people to people, people to projects, etc. —not just people to positions.

Whatever it is, it’s proven to be a great method for generating some free ideas for you.

Got to give you a golf clap on that, anyway.

A license to kill!

An augmented reality business card for 37s

or

A digital identity/business card to present businesses side by side, so people can choose one as if they were disposed on a table

It is great marketing by building anticipation!

http://gettingreal.37signals.com/ch13_Hollywood_Launch.php

A flash cards product?

Definitly a mobile version of a 37signals product.

I’m guessing for Highrise or Basecamp.

Sry, no joke comes to my mind now…

RFID blocker/protection

A unified billing system. I’m guessing something 37s already uses internally to track billing across all of their applications.

Something perhaps referenced at the bottom of this post from December: http://37signals.com/svn/posts/753-ask-37signals-how-do-you-process-credit-cards

“We’ve also recently started a major conversion of our internal systems to a centralized billing system. In the past each product had its own internal billing engine. Today we’re centralizing this. We’re essentially building an internal web service that our other products can talk to when they need to charge a card.”

Something involving lolcats?

37id

How about a site redesign by JZ?

@bryan—yes, maybe they’re opening up their billing system as another product.

Hey. This looks like a blank cheque to me.

A money management system or something to help companies “stop the bleeding” ?

The cover for Rework.

Or, maybe a captha-protected, augmented reality, pony generator iPhone app.

Wiget for sure

I dunno, but the light’s hitting it at a funny angle.

Either a financial service (micro payment service perhaps) or something related to authentication/authenticity.

A mattress?

you haven’t a clue what it is, you’re hoping someone posts a good idea you can use… innovative.

Something Growl-related?

Based on the patterning in the back I would imagine that it’s something money related, like a gift card.

My guess is that it’s a hollywood launch step 1 teaser (http://gettingreal.37signals.com/ch13_Hollywood_Launch.php). Exciting to watch getting real in action.

Jolt Cola slow release patch….just apply to back of neck…

“Warranty void if removed”

Lovely. I think it does need a little finishing off though but its almost there.

What’s the prize?

A flattish rectangular thing having proportions approximately 2:1 and emblazoned with the 37s logo.

It is a business card, with a tag printed on, probably a Microsoft Surface one I am willing to wager.

A parsley chopper made from a new an innovative composite material: hard plastic intertwined with undulating strands of titanium for added strength and discrete cutting foci. The card’s sharpness can be restored with a regular knife steel giving you countless (1,356) hours of actual parsley cutting joytime!

WARNING : While this fits in your wallet for added portability, it might chop your fingers off when you pry out other items.

cover of your new book. or part of it.

Business cards with this aspect ratio of 1.88 would look even odder than Eastern European cards specified at http://en.wikipedia.org/wiki/Business_card#Dimensions.

Neither is it a golden rectangle ( 1.618) symbolizing golden products by 37s.

I second the parsley chopper idea—my short-term memory in a thread like this is only a few inches tall.

“authentic liscenced 37signals product.” sticker like Microsoft has on the back of my Dell.

Billboard/Message Receiver for messages from extraterrestrial intelligence.

Also available in various sizes as placemats, door mats, and bandages.

a maxipad?

Looks like the walkman logo

I second the captcha idea, but that seems so boring.

hm, new website maybe. but you might take another stab at that logo, it’s pretty similar to the sony ericsson walkman logo.

http://planetimagehost.com/images/67684_sony_ericsson_w890.jpg

http://shubox.net/blog/wp-content/uploads/2008/12/sony_walkman_logo.png

karl, 37signals had that logo design in 1999 – far before Sony Ericsson’s design.

Conference name tag.

mailing labels??

It’s the 37s bank note,. Cut out the crap. One bank note, one number, no change and no coins. Who needs various bank note, with differing numbers on them?

In these days where larger sums are mostly being paid by plastic, one bank note, should suffice ;-)

My 37cents.

Please excuse my terrible spelling and punctuation. Why don’t i ever use the preview? And why isn’t there an “Edit” instead ;-)

A pillow.

Okay cut it out guys, good suggestions – but way off.

What we have here is a totally new market endeavor of the 37Signals guys…

Kitchen appliances! And what you see here is the first layout of “The button”

Image Micro wave owen, dishwashers and blenders that the general public can use to the fullest :)

Calendar access for free BackPackIt accounts?

Robot butlers. Obviously.

A website. Thats what your job is.

Anonymous Coward, Sony came up with that logo in 2000, prob was branded the year before that, just a fyi.

I’d call it a 37signals idea generator. Kudos on collecting lots of ideas!

Business/promotional cards for 37s affiliates.

I guess it is a business card xD

The new book from 37signals that I have heard so much about?

iPhone cover?

@Stefan Seiz , by not allowing an edit button on the comments section, it forces users to (at least) think twice before typing and proof read their comments carefully, before posting. I think it’s a great idea :)

Growl, definitely :)