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See, why can’t they just say that the pizza needed improving? Would that cause someone to lose face?

@EH probably because anyone can understand (and remember) the Dominoes CEO saying that their pizza sucks. But if he wraps that in a bunch of jargon, it will fade out of memory faster, won’t get quoted on a million blogs, and a lot of people won’t even get it.

They’re just figuring this out now?

I do suspect that the statement is an homage to Alan Greenspan, obfuscater extraordinaire.

@Ryan Cannon, actually their recent ad campaign has been pretty open about how their product sucked.

Obfuscation is our most important product.

You still have to admit that it is refreshing to hear a big company confess that their product blows and that they are going to change it.

As mind-numbing as this corporate speak is, at least they admitted it.

They’re website was really, really good for its time when I started using it (2-3 years ago maybe). It was really clean & usable. I could save common orders, see how the toppings stacked up on it, and customize everything. They even had an AJAX chart at the end that showed you exactly where your pizza was (on the prep table, in the oven, in the delivery car, etc). But sadly, the pizza did kinda suck.

Corporate speak or not, here in the third world, Dominoes, by far, still makes the best pizzas. Just imagine what the other’s make then.

The language is probably some b**t picked up from a book on management. Read too many of these can make you look stupid.

It was really clean & usable

PR friendly corporate jargon that is shareholder neutral about a very negative topic. A more eloquent way to put it would’ve been – “People want more than just cheap pizza.” That is something everyone can agree with.

Brandon is now the Athletic Director at the University of Michigan. Go Blue!

tathagata is right. In the “no mom & pop pizza” places it the world, Domino’s rocks. It’s actually better that what you get in the states.

@EH, @Ryan Cannon, @Chris Cuilla and @all the others

If you’ve seen the Domino’s commercials, you’ll find they are pretty straightforward and honest about their “core product”.

I got news for them. Their service and delivery suck too. Tried the new pizza this weekend, took 1 hour and 45 minutes (1 hr late!) for the pizza to arrive. When it did, it didn’t taste any better than what they had before.

How to tell if someone’s advice is worth listening to, example #36: If they use buzzwords from failed Business School fads, like Value Chain, move on to the next speed dating table.