Interface magazine takes a look at 37signals' "paradoxical" approach to business Jan 27 2010
11 comments Latest by Christopher
Pages 13 & 14 of the January issue of Interface (PDF) feature an article about Jason and 37signals. Interface is a publication of the Chicago chapter of the American Marketing Association.


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11 comments so far
Todd Zaki Warfel 28 Jan 10
There’s a typo in the second sentence
Should read “Interface is a publication of the Chicago chapter“
Rahul 28 Jan 10
The comment on lamenting the increase of number of employees and subsequent “slowing” would be really interesting to hear more about in a podcast or blog post. What kind of practical challenges are you guys dealing with now that you’ve passed 15 people on board?
John Bjerke 28 Jan 10
Good lord, that’s one ugly layout.
Pies 28 Jan 10
The PDF is very difficult to read, any chance for a HTML version?
Merle 28 Jan 10
I’ve never heard you guys (37s) cop to being a bit lucky.
Adriaan (Entegral - Real Estate Solutions) 28 Jan 10
I love the approach, ‘less is more’. Saying no to customers is difficult, especially if you start out. But as you grow your business and get more clients, and keep focusing on your core values, it gets easier – and more important to do – otherwise your business focus gets ‘diluted’
iPad? 28 Jan 10
Where’s your post on the iPad and it’s relationship to the kindle etc? You guys never pass-up aan opportunity to post about Apple. What gives?
JF 28 Jan 10
You guys never pass-up aan opportunity to post about Apple. What gives?
Busy getting some work done ;)
db jones 31 Jan 10
looks like an article of douchebagery
Christopher 01 Feb 10
Ich habe jetzt keine Lust hier gro Adriaan you didn’t get it. It’s not “less is more”, it’s “less is less”. “less” is the good thing, not “more”. :-)
Christopher 01 Feb 10
Can you please ignore the first 7 words of my previous comment? Thanks. (Or moderate it away…)
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