Quoted by Jamie on April 30 2010:
The NEW 6-Core AMD Phenom II X6 Delivers Exceptional Value! Integrated Dual-Channel Memory Controller. HyperTransport 3.0 Technology. AMD Balanced Smart Cache. AMD Virtualization (AMD-V).
VISION is a platform solution to correctly match critical components; CPU, GPU, motherboard & memory. BLUEPRINT your system performance with AMD VISION! A Choice You Can Feel Good About!
—
A real nonsensical headline about a product in today’s Fry’s Electronics newspaper ad
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16 comments so far
Jay Owen 30 Apr 10
Don’t think I could have summed it up better myself. Wow. Who writes this stuff?
David Andersen 30 Apr 10
What are you talking about?! It’s got AMD -V!
Jamie 30 Apr 10
AMD -V not to be confused with AM-VD.
David Andersen 30 Apr 10
Shoot Jamie, any rube knows the difference!
Corey 30 Apr 10
This shit is awful. When are companies going to learn?
Nick 30 Apr 10
Looks like someone copy and pasted a word cloud.
Needs more capslock.
Michael S 30 Apr 10
It’s the feel-good platform solution of the year.
Jay Owen 30 Apr 10
Nick, good call, definitely needs MORE CAPS LOCK !!! And some !!!!!!!
EH 30 Apr 10
Fry’s has no business using words in the first place.
Ape-Inago 01 May 10
Blueprint your system?
what does that even mean?
nutheory 01 May 10
@Ape…. how do you get stuck on the “blueprint” part of it.
lee 01 May 10
Not very sticky. Very sensationalized. That text is garbage.
But I can see I’ll need to update my quad core…
Wayne 01 May 10
I remember ‘blueprinting’ – did that to my Firebird in the late 1960’s … really paid off!
Matthew Moore 02 May 10
You’re right, from our perspective, and in this context, this is utter crap. But, having been a longtime Fry’s customer and former PC builder, I remember their ads packing a lot of useful info into a super small space with dozens of competing ads in their circular.
Of course the whole second half of that ad is nonsensical garbage, but I doubt they’d be writing it if it didn’t work. Fry’s DOES have a good deal of EXPERIENCE with weekly ads. ;)
Allen 03 May 10
I haven’t seen anything that bad since I keyword stuffed my resume in college. It worked back then, I guess it still does.
Grover 03 May 10
Okay, just to play devil’s advocate, instead of just “LOLZ!”, let’s do something constructive and rewrite it. You have one headline (since that’s the only part that people read) to convince the reader that this processor is a better value than the processor next to it on the page, which is something the 98% of your readers (even technically savvy ones) don’t really understand and might as well be labeled “Magic Go Thing.” Oh and don’t forget that you’ll just have to do it again next week. Go!
I’m not saying this is great copywriting, and it drives me nuts when everything on the page is “AN INCREDIBLE VALUE !” but I am saying this is harder than it looks.
Comments are closed