This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products.

Highlights from this week’s 37signals staff posts at Twitter.

rjs: iPhone 4 first impressions: 1) holy crap the screen is beautiful. 2) the Leica comparisons are right on. 3) it’s really fast.

dhh: RT @chadfowler: @dhh Can I lease the app so I don’t have to shell out $10 all at once? I have mortgage payments to make here!

packagethief: Nothing smells more like summer than campfire smoke and bug spray.

rjs: App idea: Integrate w/ Google Analytics API and allow members of a design team to place $ bets on A/B test outcomes.

mattlinderman: A fluid site that’s truly fluid. Great design. http://hicksdesign.co.uk/journal/finally-a-fluid-hicksdesign

jasonfried: Legacy is gravity. It’s very hard to escape.

bitsweat: Cooked mushrooms in butter. Love the clean, intuitive UI on these products.

rjs: Edward Tufte has opened an art gallery in New York http://bit.ly/aMgoMo Details: http://n.pr/96Vqid

mattlinderman: In-depth analysis of copywriting and design used at basecamphq.com site: http://www.unmatchedstyle.com/gallery/basecamphqcom.php

jasonfried: Designing something often means changing your mind a lot.

sstephenson: Man I love poached eggs. They’re easy to make, easy to clean up after, and aren’t cooked in butter or oil.