Quote: We have this self-imposed limitation of one…

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Quoted by Matt on December 10 2010:

We have this self-imposed limitation of one-deal-a-day that we think is important. The reason we’ve stuck with this one-deal-a-day model is just the focus. It puts the merchant in the spotlight and makes it feel really special. It makes a really simple yes/no decision for consumers. I think it’s one of the things that differentiates us from all the coupon and deal sites that came before where it was just this list of deals and it’s overwhelming and everything feels cheap.

—

Andrew Mason, CEO of Groupon, on Charlie Rose. Btw, it’s also fun watching Mason avoid Rose’s persistent questioning about Google at the end: “I know what you’re asking, but you know I’m not going to answer. I can’t talk about this, Charlie. You can’t talk about all kinds of things for the same reason that every person you go on a date with, you don’t bring them home to your parents right away.” Charlie called that “the perfect answer.”

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6 comments so far

Matt Osmundsen 10 Dec 10

Except now it’s more like 5 deals a day, if you count the side deals, which I believe you should.

Scott 10 Dec 10

Just curious; do you know if anyone’s ever purchased a roadblock from the Deck?

Americo Savinon 10 Dec 10

”...you don’t bring them home to your parents right away.” => :love_it!

JF 11 Dec 10

Scott: Yes.

Rudiger 13 Dec 10

I don’t understand why that analogy is “the perfect answer”; can someone explain it?

Who is the person on the date? Who are the parents?

Nathan Sinsabaugh 13 Dec 10

Where does he get “one deal a day” from? I see at least 7 in my city. And with the release of Groupon 2.0: “merchants can now offer customizable Groupon deals whenever they want” (TechCrunch). I’m guessing that’ll add up to a lot more than one deal a day.