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This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products.

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3 comments so far

Donald Schenck 01 May 11

Still great. I worked with a startup that spent over a year building up to their first release. The owner kept “pivoting” and “rebranded” at least once.

I explained that they needed to ship. SHIP . Just ship it.

They never launched.

TJ 01 May 11

Well said, and still true.

bestmishu 02 May 11

Still great. I worked with a startup that spent over a year building up to their first release. The owner kept “pivoting” and “rebranded” at least once.

Comments are closed