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Thats kind of awesome.

I bet he gets a lot of calls now

They also have the main ingredients in all caps and break out component ingredients in parens all in lower case, makes it easy to differentiate between the two.

Nice touch.

However, the skeptic in me throws a red flag. The number could be a call center and how many laura’s do they have working their?

I could call I guess and poke around. But then I’d pay long distance just to satisfy my curiosity. (I’m not that curious.)

@Anonymous Coward: “But then I’d pay long distance just to satisfy my curiosity” —Pay long distance? What year do you live in?

I like it. But I thought there’d at least be a remark about where those apostrophes went. Execution is in the details.

Grammer fail…but it’s a nice idea.

Damn – steve beat me to it!

I guess that post will cause more calls at the CEO than any number of sold boxes.

@Joel – speling fale! Grammer! sheesh! :)

Or another explanation : Laura is the CEO , it’s a one-person business…

Anyway, the fact that it can be a phony name is not impossible. My wife has worked in a call center, they worked for a company who was sending letters to their customers telling them “if you have any question, you can call Camille at the following number…”. All the people working there were “Camille” (they had chosen this name because it’s both a male and female name…), there were more than 200 “Camille” in that call center…

The point is not whether Laura is the CEO or not, but how many times do you ever see a consumer product with the contact details of someone on it. I don’t think this guy will be getting that many calls either and even if he is, there will be some genuine feedback for the product. People don’t call if they don’t give a shit and if they do, that means you’re doing great.

While my shirt wasn’t handmade by a specific person it was “Inspected by Inspector #8.”

I don’t get it. Providing the CEO ’s phone number is not a “guarantee” by any means. I don’t want to call him, I want the cereal to be tasty (which by the look off it it most certainly already is).

I’m slowly getting tired of the whole “Hey guys we’re nice folks” marketing thing, cf Ben & Jerry’s.

And this Grumbling old grumpy man returns to his whining …

I’m so confident you’ll like our product – here’s my phone number to bitch (which you won’t because this product rocks) if you don’t like it.

To all of you who are skeptic: just call the number!

Jason,

How was the cereal? I have been thinking about purchasing it, but was wondering how it tasted.

Thanks, John

Sorta kinda nice, but also sorta kinda upper-crusty bohemian booshwah bootique whole foods starbucky I’m too snooty for what looks like mass-produced anything so there!

Personally, I’ve been eating Lucky Charms for 40 years, never felt the need to call anyone and complain. There’s satisfaction in every box, I tell ya!

This is a nice touch, but it doesn’t scale well. If it is such a great idea, why doesn’t 37 Signals do the same? (Answer: Because beyond a certain size, the idea is impractical.)