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Quoted by Jason F. on October 25 2011:

And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.

Jonathan Ive at the Steve Jobs Tribute on the Apple campus. His talk starts around 47:17 right after Tim Cook introduces him.
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4 comments so far

Anonymous Coward 25 Oct 11

I think a lot of times it’s an internal thing. It’s a battle against your own inhibitions.

Ben O. 26 Oct 11

I really enjoyed watching Jonathon Ive’s tribute, so thanks for bringing it to my attention.

I loved the quote above about ideas starting fragile, and my own experiences definitely correlate with that.

The best approach is often to keep new ideas close to your chest while they are still in in the early stages of creation – only share with those who are likely to be sympathetic / encouraging to them.

Martin Edic 31 Oct 11

Uh, you guys have a have a serious lack of diversity going on, based on that crowd. Not a political correctness issue, more of a usability thing. Nearly everyone is white, male and in the same age group. Is there something you can learn from that? Basically, they all look like you. But the vast majority of the market globally does not.

Martin Edic 31 Oct 11

Touch screen screwup. That comment was for the video of your party!

Comments are closed