This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products.
We’re long overdue on thanking our friends at Uncommon for sending over these awesome iPhone cases. If you’re not familiar with Uncommon, they specialize in custom designed cases for the iPhone, iPod Touch and iPad. Check ‘em out!
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Yep logo is too large – the 3 on “37” flows over the edge.
Question: will anyone at 37s be using this as the cover for their iPhone for more than a couple of days? ;-)
Armchair Art Director29 Nov 11
Can we make the logo a little bigger?
Kevin29 Nov 11
If the cases colors were inverted (white logo/lettering on black) the logo would look like spunk.
Jake29 Nov 11
@Kevin
Maybe not spunk, but having a black case on white lettering would DEFINITELY be better given that in that instance, the black camera hole cutout wouldn’t detract from name/logo of 37signals.
EH29 Nov 11
Jake: It’s where the halves of the case lock together.
probably the only non-art director previously-artdirector here. when one professional can work with another for the better of both, we are making progress. and though i personally dislike wrapping my iPhone in a case, having just experienced the first shattering of an iPhone screen, I may be starting the case search some day soon…
Chris01 Dec 11
The font for “37Signals” is wrong! Looks wierd.
Nae01 Dec 11
This looks like a poor execution of the 37Signals logo the 37 drops off the sides, the seam looks weird between the 37 and signals, and the placement of the brandmark next to the camera cutout makes it look like the two are supposed to be connected, but they aren’t. I wouldn’t want this out there as an example of my work.
Got a web design project in mind? Find a web designer on Sortfolio. Browse by visual style, portfolio, budget, and geographic location.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.
15 comments so far
Jean Moniatte 28 Nov 11
If they send us some with our logo, we will make sure to write a blog post with not 2 but 3 links to their website :-)
Jake 29 Nov 11
Why does the case have a plastic crease between the “37” and “signals”.
Also, as a suggestion, the camera black circle should be incorporated into the 37signals logo so that you don’t have clashing black “spots”
Chris W. 29 Nov 11
Oh wow this is really cool, I’m going to have one made for my company.
Joe B. 29 Nov 11
I think the logo is too large.
Nora Reed 29 Nov 11
Beautiful design, but not as a logo!
James 29 Nov 11
Yeah, I doubt that we’d be seeing this post if they weren’t friends at Uncommon.
Gerard Kelly 29 Nov 11
Yep logo is too large – the 3 on “37” flows over the edge.
Question: will anyone at 37s be using this as the cover for their iPhone for more than a couple of days? ;-)
Armchair Art Director 29 Nov 11
Can we make the logo a little bigger?
Kevin 29 Nov 11
If the cases colors were inverted (white logo/lettering on black) the logo would look like spunk.
Jake 29 Nov 11
@Kevin
Maybe not spunk, but having a black case on white lettering would DEFINITELY be better given that in that instance, the black camera hole cutout wouldn’t detract from name/logo of 37signals.
EH 29 Nov 11
Jake: It’s where the halves of the case lock together.
Jake 29 Nov 11
@EH
Why are halves even needed?
kevin k. 01 Dec 11
probably the only non-art director previously-artdirector here. when one professional can work with another for the better of both, we are making progress. and though i personally dislike wrapping my iPhone in a case, having just experienced the first shattering of an iPhone screen, I may be starting the case search some day soon…
Chris 01 Dec 11
The font for “37Signals” is wrong! Looks wierd.
Nae 01 Dec 11
This looks like a poor execution of the 37Signals logo the 37 drops off the sides, the seam looks weird between the 37 and signals, and the placement of the brandmark next to the camera cutout makes it look like the two are supposed to be connected, but they aren’t. I wouldn’t want this out there as an example of my work.
Comments are closed