If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for. To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and optimistic, and you don’t see those in combination very often.
About Ryan
Ryan joined 37signals as a UI designer in 2003. He worked closely on the design and concept of Basecamp, Backpack, Highrise, and Campfire. Also a programmer and strategist, Ryan's role includes managing product development and guiding decisions at the company.Read all of Ryan’s posts, and follow Ryan on Twitter.
Quoted by Ryan on March 12 2012. There are 4 comments.
Hong 12 Mar 12
It’s very true and that’s what I see when develop and launching new product. it’s really hard to do something no one else have done before.
Rockiger 13 Mar 12
Isn’t it a quote from an Apple commercial on the website. Odd to read it here.
Arik Jones 13 Mar 12
@Rockiger, It’s a quote from an interview he did in London.
Anthony Barone 15 Mar 12
I read the entire article. Thanks for providing the link Ryan. The entire article is full of fantastic insights.
This discussion is closed.