THAT’S THE THING ABOUT ALL OF THIS. IT’S ABOUT CHOICES. YOU CAN DO ANYTHING YOU WANT WITH A CAMERA, BUT WHEN HULK ASKS THAT ALL IMPORTANT QUESTION OF “WHY?” THERE BETTER BE A REASON FOR IT. AND WHEN YOU GET THAT ANSWER, IT BETTER SPEAK TO THE ACTUAL DESIGN OF WHAT PEOPLE ARE GOING TO FEEL FROM IT. OTHERWISE, YOU ARE NOT IN COMMAND OF YOUR MOVIE. YOU ARE NOT IN COMMAND OF YOUR CRAFT.
About Ryan
Ryan joined 37signals as a UI designer in 2003. He worked closely on the design and concept of Basecamp, Backpack, Highrise, and Campfire. Also a programmer and strategist, Ryan's role includes managing product development and guiding decisions at the company.Read all of Ryan’s posts, and follow Ryan on Twitter.
Quoted by Ryan on January 11 2013. There are 2 comments.
Drew Pickard 11 Jan 13
FILM CRIT HULK might be my favorite film writer ever. Incredible.
Milan 14 Jan 13
And therefore I ask… why UPPERCASE ?
This discussion is closed.