You’re reading Signal vs. Noise, a publication about the web by 37signals since 1999.

This is the advice he gave right before he burned all his work, right?

What typeface is used in the image?

I wonder if this is only based on selling his own work, or if he surveyed a large number of other artists to develop these conclusions. Interesting, nonetheless.

As a ruby on rails development company, I would love to see a similar blog that showcases what kind of images on the web can make customers stick to the page longer.

Reminds me of a hilarious monologue from a play Steve Martin wrote (Picasso at the Lapin Agile):

There are two subjects in painting that no one will buy. One, is Jesus. The other, is sheep. Love him as much as you like, no one really wants a picture of Jesus hanging in their living room. You have a few people over, having a few drinks…and there’s Jesus over the sofa. It just doesn’t work. And certainly not in the bedroom! You want Jesus to look over you, but not when you’re in the missionary position. You could put him in the kitchen, maybe. But, then again, that’s kind of insulting Jesus—Jesus, ham sandwich; Jesus, ham sandwich. I wouldn’t like it and neither would he. Can’t sell a male nude either, unless they’re messengers. Why a messenger would want to be naked I don’t know. You’d think they would want a little pouch or something. In fact, if a naked man knocked on my door and I asked “who is it?” and they said “messenger”, I would damn well look and see if he has a little pouch, and if he doesn’t im not answering the door. The same thing with sheep. Can’t sell them. Don’t know why.

1

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