You’re reading Signal vs. Noise, a publication about the web by 37signals since 1999.

meh. seems ridiculously wasteful, no?

I just got accustomed to adding a few icecubes once per week.

It’s not your challenged green thumb. Orchids are epiphytes and mimicking that environment is the challenge (http://rainforests.mongabay.com/0405.htm). Keep it away from your heater and yes, I too have found the icecube trick to work.

Our orchids came with simple directions. 3 ice cubes, 1x/week. My black thumb can remember that. :-)

The technique that I’ve been recommended is to fully submerge the pot in water for around ten minutes before draining fully. I do this every couple of weeks and the plant is very happy.

I think the post is not about the plant as an orchids, its solutions as service. I have small garden, and its not easy to find good information or answers for my specific questions or problems, I search a lot but its not easy.

The store is selling a flower with “help/instructions” of how to take care of that flower. I personally appreciate the store for that easy and useful educational help that would makes customer happy and for sure they will revisit the store again.

Store educating their visitors, therefore they will come again for more.

the design of the solution is critical, a piece of paper with information will be thrown away, the cup can be kept. The ice cube trick is a great designed trick, not only you have a volume converted in a small number (1,2 or 3) but you also have something worth remenbering, something you can talk about with friends, or like here on the interweb. You look smarter, you like it, you remind it.

I do a few ice cubes every few days. Orchids should last for months.

I use Tekin Suleyman’s trick written above. Orchilds love it!

Great customer service!

While I agree, the sentiment of the post isn’t about the orchid, I though you might find this tip from my father, a botanist, helpful:

“An orchid really needs to be drenched in the sink and allowed to drain.”