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Maybe I have ADD (I don’t) but if I have to spend more than 3 seconds to understand a visual graphic, I move on.

This visual graphic takes more than 3 seconds to read. So in my opinion, it’s a bad example.

I read it as “Attention Dunkin Donuts customers. Nothing is changing, except for everything.“

Yes.

And once again, without the words, you wouldn’t know shit all what it’s about

For starters drop the whole “What’s NOT Changing” section. It’s a distraction from the message which is entirely about what IS changing.

Well I liked it. Its definitely a little “wordy” as there’s some duplication of text in the pink area, and you could argue that the orange area isn’t needed at all, but overall I feel the average DD customer will walk in, read that sign for a min or two, and then have a pretty good idea about what is going on.

i’m actually not sure what the top boxes mean and I don’t feel like reading it a 3rd time to figure out, it is clearly an attempt to poke fun and ridicule the laws in a sneaky way

I’m not familiar with Dunkin’ Donuts products but the complexity of what’s changing and not changing seems related to the various sizes. When you have a drink now only available in small and medium, it would make more sense to use the words “small” (or “regular”?) and “large”.

I’m also surprised you can get a drink in small, medium, large and X-large (but I guess that’s part of their business model).

It’s not their business model, it’s the NYC regulations. Here’s all they have to say:

Please use our self-service station to add sugar and flavor swirls to your beverage. Hot Chocolate, Dunkaccino and all our Frozen Beverages are no longer available in Large or X-Large sizes. Sorry for the inconvenience but Bloomberg made us do it.

Huh, the comment removed my formatting but you get the idea.

20 year old company announces:

Think about how much time everyone spends every day… On the phone… Watching television… Sending text messages… Surfing the internet… Using natural gas and electricity… Imagine if you got paid every time someone did any of those things… This is what ACN is all about!

http://cnlinc.acndirect.com

http://cnlinc.acnibo.com

A better graphic that communicates the NYC “sugary beverage” law changes would state clearly:

What is changing is our rights as free citizens are being trampled by an overbearing government.

No graphic needed.

“Food and beverage changes courtesy of Emperor Bloomberg who knows better than you.”

Order two ridiculously large ridiculously sugar-laden beverages. Problems solved. Fight the power.

But make the font much bigger, because the target audience is going to need to be going blind from diabetes.

I would say that the brown box is unnecessary. Let the people who that would affect find out at time of purchase – they’ll learn quickly and probably won’t change their mind about their order. And they’ll likely have encountered the size changes elsewhere so won’t be shocked by the change.

While some are saying that the orange box might not be necessary, it’s slick marketing from two angles: 1) I might not want to take the time to figure out what the changes are or am confused by them, so just give me something I can drink and not worry about (a hot or iced latte). 2) The unsweetened flavor shot – I’m assuming that is an upsell and serves as a way to put that in front of people and increase sales/revenue.

So from a simple explanation standpoint it could likely be pared down, but often our job as designers and ultimately marketers is to find the balance to best serve not only the customer but also our employer/client. Explain it as simply as possible or explain it relatively simply and increase sales at the same time?

” NYC won’t let us sugar up your drank! [sugar packet w/ no smoking sign]

Here’s how you can still do, to get your fix: 1. Add in your own sugar or flavor swirls. 2. We can still give you UNSWEETENED flavor shots at your request.

Also, we can’t serve you a LARGE or our sweetest drinks anymore. =( “

+1 to @Paul Mansour

20 year old company announces:

Think about how much time everyone spends every day… On the phone (local & long distance)... Watching television… Sending text messages… Surfing the internet… Using natural gas and electricity… Imagine if you got paid every time someone did any of those things and more… This is what ACN is all about!

http://cnlinc.acndirect.com

http://cnlinc.acnibo.com

“Enjoy a latte however you want it”

however ?? Shouldn’t it be whenever ?

Your thoughts…

I have to say it’s a great example of good, simple copy. Even more amusing since Jason posted this on SVN right after: http://37signals.com/svn/posts/3467-since-copywriting-is-interface-design-you

And now to try and convince my colleagues of the importance of copy…

@Eric -

I like it but I think it needs something like “All the fatty, sugary donuts you can stuff in your mouth” at the end.

Well done Eric! Seriously much better than what Dunkin has.

@David — Yes, this needs a parody version!