You’re reading Signal vs. Noise, a publication about the web by 37signals since 1999.

I can’t agree more. I read something similar 2 days ago, it’s is such great revelation, I wish I knew this couple a years ago, when I started my online business. And copywriting was never my strong side, but I’m learning something new every day.

I wish my clients understood this… Sigh

Nathan Barry recently wrote an epic post on landing page copywriting where he realized he had scrap is visually alluring first draft and recraft his offer in plain text before dressing it up.

http://nathanbarry.com/step-by-step-landing-page-copywriting/

By getting design out of the way I was left to focus on convincing the visitor with content, rather than getting caught up in the design

Once he clarified his offer with a couple of drafts in Google Docs, the visual arrangement took care of itself.

It´s a main principle in Windows8 interface (Metro). Could you share what do you think?

Agree completely. But what do you do next? I mean literally what’s the next thing beyond a text file on its journey to a live web page?

I agree. This can even help define your products and services. Ask yourself questions, answer them, write the copy. It should be become clear how to design the interface.

hence your fondness for the Macbook Air, just what you need and nothing you don’t in a small delightful package?

Amen. Wish more people understood this. Clarity is an extremely rare commodity. One only has to look at Microsoft’s licensing policies for an example.

I use Notepad daily. Then read what I wrote out loud, trying to see my instructions/ descriptions as if for the first time. A blessing and a curse. When I nail it just right, I know it. When I am failing, I really know it.

Not an anonymous coward, just don’t have an account.

Not relevant to this post – not yet. While reading a few other posts, still quite fresh, I felt the desire to leave a comment. Only to find that

THIS DISCUSSION is CLOSED

Does it mean that

THIS POST is OBSOLETE

?

37signals, meditate this.

Made me think of Readme Driven Development – a spiritual cousin?

http://tom.preston-werner.com/2010/08/23/readme-driven-development.html

Completely agree but can I suggest a slight change… “Copywriting is the heart of interface design”. It is the place we should start at, and the place we will end at.

Getting the words right is so hard, yet for some reason so undervalued in digital. How many creative digital agencies say “we’ve got this great writer, you’re going to just love what he writes”?

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