37signals in Time Magazine May 24
44 comments Latest by JF
The May 28th subscriber’s edition of Time (Al Gore is on the cover) includes a piece on 37signals called Small Is Essential by Jeremy Caplan.
It includes a 3/4 page shot of the whole team. It’s rare we’re all together in the same place so it’s pretty cool to have it on film.
The article focuses primarily on how we’re structured, what we’re focused on, and how we place high value on small and simple.
Special thanks to Jeremy for writing the article and to Chris Strong and his crew for the working around our schedule to slip the photo shoot in. Much appreciated.
Note: This article only appears in the subscriber edition of the magazine. The newsstand edition does not have this article.
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Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.
44 comments so far
steve Pilon 24 May 07
Huzzah!
Ed Knittel 24 May 07
Wow, congrats guys. TIME magazine… that’s just really cool.
The Colonel 24 May 07
Wow…
I had no idea that non-subscribers were getting ripped off.
Good to know.
I suppose less isn’t always more.
Luke 24 May 07
That’s a great shot; too bad it’s not in the news-stand edition.
rtriharyana 24 May 07
Congrats guys! rocks!
Ben Duncan 24 May 07
Great to see guys, you know you hit it big once your in Time magazine! Keep up the grand work.
To quote:
“First, kill all your meetings; they waste employees’ time”
How about media buzz/meetings? ;-)
jgwong 24 May 07
Finally! David is smiling! ;)
Joe 24 May 07
found a link to the article on Daring Fireball
http://www.time.com/time/magazine/article/0,9171,1622565,00.html
and I noticed the author explaining the consistent look and feel of 37signals’ web sites coming from the use of Ruby on Rails (8th paragraph). Does RoR do this, or does attention to design accomplish this?
disclaimer: I know very little about RoR, so please excuse my ignorance
allan branch 24 May 07
Thanks for making “Less” cooler than “More”. Is “cool” what the kids are saying still?
Prateek 24 May 07
Congratulations!! The article looks cool! :D
Thomas Pee 24 May 07
Wow, that’s a lot of products! But do they all tie together?
Tod 24 May 07
Very cool. Have been watching from afar here in Australia for a while. Less is more works very well for us. We’re a team of 10 who build products that compete and win against NASDAQ listed offerings. We not only kill meetings, we kill all the clutter that confuses the shit out of customers too.
dandan 24 May 07
Well in! just shared with everyone here.
José Bonnet 24 May 07
Hmm… I am a (european) subscriber of Time Magazine and found out about this article on this blog… Which means there are several editions of the magazine, or at least your article was on a special group of pages, or something…
Congrats, all the same! I’m curious how you’re going to deal with all this hype… ;-)
jb
Shawn 24 May 07
Can someone please scan this as a PDF and link it?
Thanks.
Thatch 24 May 07
I’m a U.S. TIME subscriber and my subscriber edition does not have this article. It looks like there’s a special GLOBAL section which I don’t have.
Daan Kortenbach 24 May 07
Congrats, great article! I am looking forward to the financial app. Hoping it will have features for the Dutch market (billing, taxes, balance, etc.).
Andrew 24 May 07
I think that it’s misleading to say that the article appears in the “subscriber edition.” I simply followed the link you provide, and there was the article. I’m not a subscriber to Time.
JL 24 May 07
Cool~
Ryan Bergeman 24 May 07
Bah!
I was going to pick one up after work, too. D:
Jeff Mackey 24 May 07
Congrats, guys. Awesome press for an awesome company. 37signals continues to be my motivation for how to run a business.
Mrad 24 May 07
Subscribers only? Geez. Great press for you guys though.
Karl N 24 May 07
Congrats—bravo!
JF 24 May 07
I noticed the author explaining the consistent look and feel of 37signals’ web sites coming from the use of Ruby on Rails (8th paragraph). Does RoR do this, or does attention to design accomplish this?
That was as little misleading. RoR has nothing to do with the look and feel of the products. The products could have been designed in any language and looked the same as they look today.
Chris Fizik 24 May 07
Pretty neat for Time to do a piece on you guys … Great photo!
Confusion about Rails and its effect on sites could snowball .. (some might argue it already has) .. but oh well.. in some ways the design of sites ppl look at as they jump into their own Rails projects does have an effect .. but that’s just bringing good design to ppl’s eyes…. ;-)
Dax 24 May 07
Congratulations guys! Keep it up.
AkitaOnRails 24 May 07
It’s great to see a great work being recognized! I congratulate you all, and keep going with the good work!
Eloy Anzola 24 May 07
Congratz. 37 Signal rocking it out. Sweet.
CuRoi 24 May 07
Again, congrats.
As for the RoR confusion… well, what do you expect from a mainstream article. ;)
Benjy 24 May 07
Congrats! I never knew Time had different editions for subscribers and newsstands—I’m glad that I am a subscriber and now I can’t wait until I get the issue in tomorrow’s mail.
Gre 24 May 07
Wait, Time’s newsstand and subscriber editions are different? That’s completely retarded. They’re actually creating more work for themselves, to deliver an inferior product and confuse their readers. What the hell, people?
Scott Meade 24 May 07
Congrats – and congrats on hitting the 70,000 feedburner reader mark!
Jake 24 May 07
Nice jeans, Jamis.
Terry 24 May 07
Time still shoots FILM ?? !
Lyle 24 May 07
@Thatch: I’m also a U.S. subscriber to TIME and I don’t recall seeing this article in my copy either. I’ll check this evening when I get home, but I pretty much read the magazine cover to cover and I can’t imagine I overlooked this—the icons for Basecamp and Campfire would have jumped out at me for sure.
Jeff Mackey 24 May 07
Interesting—I just checked our subscriber copy of the May 28 issue (Algore on cover) and the 37signals article was not in it… ?
Yes, I checked twice. ;)
John W.Hays 27 May 07
I enjoyed reading that article! Good show Jason and crew!
Oren 28 May 07
Cooooool shot… congrats from Clirity team.
Diego Barros 28 May 07
FYI the Australian news-stand edition does have the article.
Anonymous Coward 28 May 07
What a tangled web Time weaves.
Jitesh 29 May 07
Congrats! The pic looks way to cool. Cheers again!
José Bonnet 29 May 07
Ok, this week’s paper european edition has it…
jb
Tom 29 May 07
OK, now I’m curious…
Who is your publicist?
JF 29 May 07
Tom: We don’t have a publicist. We do our own PR which is to say we just post on our blog, share our opinions in public, build products we’re proud of, self-publish a book, and speak at conferences. PR should be something natural that just happens because of the other things you’re doing.
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