[Screens Around Town] Best Cellars, Campaign Monitor, Alexa Jul 24 2007
5 comments Latest by Terence
Best Cellars
Best Cellars tries to demystify the wine purchasing process with a color spectrum for wine categories.
Best Cellars classifies its wines based on their taste and style, rather than grape type or place of origin. Our selections are presented in eight distinct style categories to help you choose the right wine for any food, mood or occasion…
Why have we chosen to categorize wine by style, using words, icons and colors? Because we want to make shopping for wine as much fun as drinking it. Because we think that it encourages you to try wonderful wines that would otherwise be overlooked on your way to Bordeaux, Burgundy, Cabernet Sauvignon and Chardonnay. Because we believe that buying wine should be a multiple-choice question (rather than an essay test) where all the answers are correct. Because you know what you like, and we know wine.
Campaign Monitor
Really nice 2 minute demo of Campaign Monitor. Editing is very pro and whole thing feels more like an infomercial than a typical software demo.
Alexa
Saw this at Alexa.com the other week but it’s gone now. Just a test (or a mistake) perhaps? Anyway, it’s interesting how the staggered ad layout makes the area stick out. Usually the one big strip bleeds all the ads together in a way that’s easy to ignore.
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5 comments so far
Sean 24 Jul 07
The Campaign Monitor demo makes me dizzy. Why does every screen shot have to be sliding around and/or rotating? Also if you pause the movie the visuals stop but the music keeps going.
Dave Greiner 24 Jul 07
We hear you on both points there Sean. The pause issue will be fixed real soon, and we’re also considering losing some of the panning so it isn’t as distracting. We can’t take all the credit either, the fine folks at Freshweb helped us put it all together.
Thanks for the kind words too Matt.
doublejack 25 Jul 07
Funny. I’m so programmed to ignore ads on web pages that when I opened a new tab at “Continued…”, I thought I’d clicked into a blank page—just the ad column on the left. Took me a little while to even look at it and realize it was the content. =)
Richard Newton 25 Jul 07
I too am fond of best cellars, but I wish they would take their outstanding concept a bit further. After the “type” choice, any learning is limited to the descriptions of each wine. Conversely, if one looks for beef or cheese at Freshdirect(.com), you can compare by taste or price as well as usage. Beef even has a very cool interactive guide. Definitely a step in the right direction for BC, I hope that they expand the tools so that I have a few more “aha” experiences on their website.
Terence 27 Jul 07
I have tertiary syphilis.
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