Announcing the SEED Conference featuring Jim Coudal, Jason Fried, and Carlos Segura Sep 24 2007
10 comments Latest by JoJO
On Monday, October 29, 2007 in Chicago, Jim Coudal, Jason Fried, and Carlos Segura will lead a presentation and discussion on design, entrepreneurship, and inspiration. We’re calling this one day event the SEED Conference. Attendance is limited to 135 people and the price is $399.
What you’ll learn
You’ll learn about taking control of your own work, seeking out methods to inspire new ideas, and adopting unconventional ideas about collaboration and business.
Who should attend
You should attend if you’re a designer (print, web, video) or a business-minded soul who’s looking to take your creative ideas and turn them into something satisfying and bankable. Anyone creative with an open mind will take away something useful.
The format
The format will be comfortable and open. Some lectures, some networking, and ample time for questions, discussion and interaction. This is a day of active learning, not just idle listening.
A wonderful venue
The venue will inform the discussion too. The auditorium at the Rem Koolhaas designed McCormick Tribune Campus Center was built with new ideas and is set amid the historic Mies-designed campus of IIT.
Bonus “Working-lunch”
A catered “Working-Lunch” will feature a talk about the IIT Campus and Mies van der Rohe by Public Radio host, architecture critic, and Loeb Fellow at the Graduate School of Design at Harvard, Edward Lifson.
Sign up quick
With only 135 seats available, and three in-high-demand speakers, seats are sure to go quickly. Get more info and sign up today.

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10 comments so far
Anonymous Coward 24 Sep 07
Jason was Carlos Segura part of 37Signals when you guys did client work?
JF 24 Sep 07
Yes, Carlos was one of the original partners in 37signals.
Anonymous Coward 24 Sep 07
The “SEED” logo is beautiful!
someone else 24 Sep 07
I like the logo too, reminds me of Test Pilot Collective.
a passionate simplist 25 Sep 07
What I would like to learn is how I convince “conventional” people that simplifying concepts and design will produce a better product. I had someone tell me that “users do not know how to scroll down” so my design is hereby flawed because of that. How do I combat such a thing in a fortune 500 company?
Seth 25 Sep 07
re: passionate simplist
I’d tell that person that they’re an idiot for believing such a retarded statement. There are only what, millions of web pages and applications that prove them wrong?
...But that’s just me. Call me crazy.
FredS 25 Sep 07
Yeah, call that person an idiot…great fucking advice.
Jaan 25 Sep 07
@passionate simplist:
I would in a nice way ask what they mean by “users do not know how to scroll down”.
Do they really mean “scroll” or do they mean, say, use pull down menus when they look different than normal. Or is there an in-page scroll that look different?
Surprisingly often even the most basic terminology gets confused. And 9.99 times out of 10 the client is not a moron but simply someone who needs to be educated or helped along.
If they do indeed refer to the actual scrolling of a page, a good approach might be to talk about the different screen resolutions people have. Someone who is using a say 640x screen is probably used to scrolling.
If that fails, suggest a round of actual user testing. Maybe they have a very specific type of audience who does, in fact, have issues with scrolling for one reason or another.
Either way, best of luck.
Dennis Eusebio 25 Sep 07
Always wanted to hear Carlos Segura speak. If only I lived in Illinois.
JoJO 26 Sep 07
@ a passionate simplist
How do I combat such a thing in a fortune 500 company?
Sign up for a ClickTale account (clicktale.com). It records video of users’ every action on your site—including when they scroll.
i.e. prove them wrong!!
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