37signals logo

This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products.

Jobs:

See more on the Job Board.

Designed: Witty Matt Nov 13

12 comments Latest by SteveC

yoga straw
A clever yoga center straw.

penn and teller
This image for Penn & Teller is a nifty representation of the duo. The ampersand, usually a throw away character, becomes the star here with elements that match the performers’ personalities. The fat, curvy, loud part of it evokes Penn perfectly while the quiet little extender fits Teller to a tee.

(Aside: Where does the phrase “fit to a tee” come from? A couple of theories.)

If you dig this sort of witty design, check out the book A Smile in the Mind. It’s a neat resource for playful, creative design.

This book explores witty thinking — the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, unexpected connections prompting new insights. It is clever thinking, not funny drawing.
Looking for a job? Got a position to fill? Check out the Job Board.
Got a web design project in mind? Find a web designer on Haystack. Browse by visual style, portfolio, budget, and geographic location.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.

12 comments so far

victor 13 Nov 06

fantastic! finally a 404 that actually informs you!

http://www.phrases.org.uk/bulletin_board/12/messages/404.html

John Rhodes 13 Nov 06

Love that pencil.

I have no idea why, but this posting reminds me of M&M’s dark chocolate campaign…

http://us.mms.com/us/dark/index.jsp

It also made me think of Sony’s bubblewrap campaign… http://www.gooduse.co.nz/thegoodnessarchives/000345.html

Mrad 13 Nov 06

That straw rocks. I bet it’s a bit pricey to make though.

matthew 13 Nov 06

Nice. Great idea. Only made better if used on something yoga-related.

The straw reminds me of those pens that had the effect of revealing a portion (usually some naughty bits) when turned upside down.

manuel martensen 13 Nov 06

bought.

Cheshire Dave 13 Nov 06

An ampersand as the main design element is dear to me as well.

Peter Cooper 14 Nov 06

My first guess is it was something to do with the golf ball resting on the tee, but guess I’m wrong ;-)

MJ 14 Nov 06

Fits to a tee explained here: http://www.worldwidewords.org/qa/qa-toa2.htm

Basic answer: no-one really knows, but it’s centuries-old.

Prophetess 14 Nov 06

For “fit to a T”, you may also want to consult World Wide Words entry http://www.worldwidewords.org/qa/qa-toa2.htm.

Andy 14 Nov 06

I’m not sure I would say that the ampersand is a “throwaway character”—I would actually say that it often tends to be one of the most interesting characters.

Jack Goodby 14 Nov 06

Don’t know if it was intentional but the representation of the ampersand reminds me of a bull, or at least the zodiac symbol for taurus (allbeit inverted) http://en.wikipedia.org/wiki/Taurus_%28astrology%29

SteveC 14 Nov 06

“We at Showtime Online express our apologies; however, these pages are intended for access only from within the United States.”

lame beyond belief.

Comments are closed