This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products.

Is that the new apple keyboard that Jamis uses?

Weird. I’m so used to always reading “37signals” that I forgot for a moment that you indeed have a logo.

Odd, I never noticed it before but the logo resembles a happy face, only missing part of the mouth.

It took me a second to rotate in my mind. At first I couldn’t even see it. Weird.

Also Oregon is beautiful this time of year.

By the way, what does your logo represent? (it might be obvious to certain people but I never figured it out)

I allways thought it looked like the Sony walkman logo.

Web 2 logo. heh !!

looks like the sony walkman logo :)

Spiffy! I wish I had that talent – I’m terrible with anything that isn’t on a piece of paper or on a computer screen.

@Tim: I’ve heard that the name and logo are a reference to stellar constellations and something about intelligent life…but I could be wrong.

The 12-year old in me SOOooo wants to make a joke about wood.

Whittling as a hobby? Very Amish, you betcha.

My personal paperweight is made out of #18 rebar … no surprise.

I hope the pain you inflicted on that tree was worth it. Yes, I am kidding. Did he stain or burn the wood to make it black?

What’s the logo mean?

Aw, I thought my 37signals emoticon that I posted was adding value. Sorry to contribute noise rather than signal.

Your logo is similar to Sony Ericsson’s Walkman http://images.google.com/images?um=1&hl=en&q=sony+ericsson+walkman+logo&btnG=Search+Images

Actually, if anything, Sony’s logo is similar to 37signals’ logo. 37signals logo has been around since 1999. Sony’s logo is newer than that.

@Joga Luce:

I think it’s hard to peg at first because it’s carved into something round, thus resembling a face, and proportioned about the same as the standard smiley face.

Also, in this photo it’s turned so that the “eyes” are on top if you’re sitting at the desk (which you pick up on by the grain of the wood in the desk, and the orientation of the keyboard too.)

Human brains are wired to recognize faces at a very visceral level.

I think the name 37Signals is in reference to the SETI @Home project or something.

I’m not clever enough to figure out the logo… probably related to the same thing.

One thing about the picture, the keyboard in the top right corner through off my frame of reference. I kept seeing a stupid smilie face, and not the logo… not very relevant, but I thought it was interesting.

rock on eugene!!!