This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products.

Are you going to make additions to the first edition, or are you going to publish an entirely new book?

Sean: It’s going to be a combination of parts from the old book and new stuff.

I hope you’ll preserve the first edition in some format. I often refer people to it for any number of reasons. The small chunks really make it a quick and important read when I’m trying to build consensus on design decisions.

Awesome news… can’t wait to read it.

I’m already looking forward to it as well. :)

I thought 37signals was all about DIY . So why not Lulu.com?

This is a great idea, I just purchased a copy of the first edition through Lulu about 10 minutes ago. I’ve had this concept in my head as a kid growing up with technology, and now that my friend and I are think of starting a business, this will be of great aid!

Wow, I’m really glad to hear this. I bought the first edition about a year ago before I started my non-web-app, small software business. I pretty much had to extract the small business advice out of the web-app advice. It was still an amazing read (and I learned a lot about web apps), but I’m happy to see you publishing a version that’s a bit more relevant to what I’m trying to do!

Jason, why not keep the original intact, and add a volume 2? Unless, you are simply rewriting the first to generalize it from webapps to anything. Loosing the webapp aspect would suck for some of us who use it as required reading for new hires.

Looking forward to it … since, like a Doofus, I accidently left my copy on a plane. ARGH !

But I DO have a Sky Mall catalog (which I grabbed instead. As I said … “Doofus”).

Eventhough i have nothing to do with web applications, i enjoyed the first book and bought it from lulu a year ago. Looking forward to the sequel now! Might fit my interests even better.

Wow, that’s really great to hear. Very nice focus.

I’d really like to translate the book into Russian when it’s released. Maybe even purchase the rights to publish it here in Russia.

Good news! Getting Real is a bible for me. Getting Real 2.0 obviously will be bible 2.0 :-)

BTW , I would be glad to take part in translating Getting Real into Russian :-).

That idea is a homerun. The title is perfect for a business book and the timing is perfect. The topics you mentioned are the topics I thirst to read about being involved in a small business.

It would be great if it was written from more of a budget conscious start-up than a well established, successful small business, since the latter is rare. At least, I think we all want to hear the stories from the early days, since those topics you mentioned will probably benefit both scenarios.

Publishing companies will take the lion’s share of your book cash, but you’ll have more than enough cash from all the speaking engagements that result. Man! That’s incredible, plus you have the real world success story to back it all up.

I read Getting Real twice! Great and inspiring book.

But what i miss most in the first release was a chapter describing how “to get press without a PR firm”, i’ve just launched an online service here in Brazil and it was quite difficult to get attention from the press.

So nice! Will it be possible to preorder book with some discounts? :)

Id like to take part in translation to russian too.

If it were me, I’d do it myself in InDesign and then find a good printshop. Colour laser printers have come a looong way in price and quality in the last few years.

I’ve had some spectacular things roll off my printer’s Konica 6500.

When can I buy the draft?

Sounds awesome. If it’s anything like the first one, you already have a winner.

Awesome can’t wait!

By the way, for those suggesting Lulu or self publishing, I think their goal is to get it in bookstores! To legitimize it as an actual published and widely distributed book.

Just as a suggestion, has 37signals ever thought about creating a kindle formatted version? I would consider being in amazon a considerable step forward even if you aren’t in print. Also I would think that the early adopter crowd who currently own a kindle would be interested in the topic.

Ohh and have you ever considered changing the name of the original Getting Real to “the 1.2 million dollar PDF ” ??? j/k

Cool..I am curious to publish it in India. Wish we have some good stuff like this, to beat out all those bloated books on business and building web apps…Looking forward

read the book twice and it’s been inspirational to say the least, will be interested in getting it translated to polish, thanks

I loved the content of the first edition, but I remember being really distracted while reading it because of grammatical or punctuational errors.

Really excited for the 2nd edition, but if you guys do self-publish again, I hope you run it through a grammar nazi with a good, red pen.

This is great news. Getting Real One was good. It really helped my team in getting into focus and do what is important. Book 2 going to be more business focus? One for the management maybe. Eager to see what it have to offer.

YES .

I suggest doing a podcast-style audiobook as well.

Very exciting; really looking forward to this now as I love the first book. I agree with one of the suggestions above that perhaps you should make it a distinct separate book as the first one is very useful for web companies.