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Great.

Wow! I can’t believe that this didn’t sound wrong to someone during product development.

I almost spit my drink out when I first saw this commercial a few weeks ago. As a marketing person, I have to debate if it’s an honest mistake – or an intentional one.

I definitely remember it!

Now, if “gas” was a side effect, that would be even funnier.

I was on this medicine for a while several years ago. I nearly had ass effects in my pants when the Dr. told me what he was prescribing.

Don’t even consider taking this stuff.

There are so many great natural products that work great.

Dom

LMAO! I love you Americans.

i’m glad i’m not the only one who heard that when i watched the commercial…

About time someone posted about this. That’s pretty bad.

I actually found the email address of their PR person and emailed them (snickering all the way). I got an auto-reply. Their PR person is on vacation! Coincidence?

This is beyond weird – my business partner and I were discussing product naming just two days ago and I mentioned some multimedia training materials I worked on back in 1997 for Ortho. The drug was Aciphex and we railed on them about the name – they didn’t get it… I never new it got to market.

This ranks right up there with pretty much any faux-drug commercial SNL ’s ever created. Ass Effects should come with a coupon for Oops I Crapped My Pants™ adult undergarments.

Ever thought about that they might’ve choosen the “name” on purpose? It’s indeed weird, but it is catchy, you got to give them that.

I’ve been on this medicine for a couple of years (since 2003, I’d guess?) and been making the same joke ever since.

Though Aciphex does prevent the ass effects, thank God. Like Manuel I always wondered if it was meant to have that subconscious, albeit juvenile, association.

@Dominic: It’s great to know that great products work great.

My insurance decided I should be on this and not whatever-other-prescription-pill, and for the last 2 years, I’ve had to go into the pharmacy and ask to pick up my AssEffects.

Stupid HMOs.

Rectalieve.

This is going to be a shitty comment, but I don’t have anything to say other than I love this post.

I saw this last night on TV and could not stop laughing. This is why every product dev team needs at least one 20-something on their team to sniff out the potential dick jokes/toilet humor.

I’m not sure about this, but I once heard that there was an anti-diarrhea medicine available here in Denmark, which was called “Mukol”—and that just happens to be the Danish word for “crapper” (“lokum”) written in reverse.
Again, not sure about it, but I wouldn’t be surprised. It’d even work well in English too: Repparc. That sounds vaguely pharmaceutical too.

Ah, it’s no longer available now, so I can’t see it. Shame. :o(

I’ve seen more free publicity about this stuff than any other pharma product I’ve come across. I don’t think it was an accident.

Emailing this to my wife right now – she always rolls her eyes at me when I make this joke, so now I know I’m not the only one who hears “ass effects”!

Reminds me of a local realtor called Coldwell Banker – Itildo. On the radio, it sounds like their tagline—“Coldwell Banker: It’ll do.”

This is undoubtedly trademark infringement.

The same marketing people who did this logo?

Ive seen this comercial a few times and this is EXACTLY what I thought of every time that I heard it. I’m so glad to find that I’m not the only one who thought of this.